Senior Living Communities :
Senior Living Communities Relatively new
Mather LifeWays with Life Services of Illinois conducted a survey in late 2008
Examining trends in programs, amenities, and environments
Independent living – preferred by most seniors
Seniors are tech savvy – facilities must offer state-of-the-art systems
Seniors prefer services that allow them to maintain independence
New Models in Senior Living Communities :
New Models in Senior Living Communities Beacon Hill Model
Described in AARP magazine
Innovative program
Residents stay in their homes and maintain independence safely and comfortably
Beacon Hill Village in Boston
Full-service concierge program
Linking older neighborhood residents with transportation, house painting, lectures, classes
Members pay annual fee
Sparked grassroots movements around the country
Baby Boomers Impact :
Baby Boomers Impact Boomers will have a noticeable impact on senior living
76% of boomers intend to keep working and earning after retiring, even exploring new careers
Earnings, mental stimulation
Bernard Osher Foundation – classes and opportunities for lifelong learning
Surveys of Providers :
Surveys of Providers Show trends towards wellness and lifelong learning
Environmental considerations – green living
Wireless technology opens opportunities to pursue a wealth of knowledge
22% offering web-based education
Expected to reach over 69% over four years
Wellness offerings expected to grow to 52%
35% of senior living providers expected to observe “green” standards in construction/renovation
Marketing :
Marketing Ziegler Capital Markets
Multi-site senior living communities impacted by economic downturn
Discounts on monthly service, entrance fees
Marketing focusing more on what the community can offer
SeniorHomes.com :
SeniorHomes.com SeniorHomes.com is a resource for seniors and families searching for housing and care services
Visit http://www.seniorhomes.com for more information on senior housing
Information in this presentation provided by senior housing writer Marky Olson