Presentation Transcript
Slide 1:42 Deadly Ad Copy Sins That You Can Make
Do you make these mistakes in your advertising and marketing materials?
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Slide 2:-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
Slide 3:-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
Slide 4:-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
Slide 5:-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
Slide 6:-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
Slide 7:-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
Slide 8:-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
Slide 9:-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
Slide 10:And finally….
-too low of price
-too high of price
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