SEO Copywriting tips- 42 ad copy sins

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Presentation Description

Do you make these mistakes in your advertising and marketing materials? 42 ad copy sins to avoid in your copywriting.

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Presentation Transcript

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42 Deadly Ad Copy Sins That You Can Make Do you make these mistakes in your advertising and marketing materials? I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

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-no compelling headline -no believable testimonials -no sub headlines -no attractive benefits -no features

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-no strong guarantees -no asking or answering questions -no proof of benefits offered -no contact information for questions -no endorsements

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-no conversational writing -too long of sentences -no deadline to order -no free trials -spelling mistakes

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-grammar mistakes -too light of text -too dark of background -ad copy doesn't blend together -no breaks in ad copy

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-no bullets -ad copy in all CAPS -few ordering options -no visual aids -no comparison to competition

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-no reminding of benefits or deadlines -no information about your business -no appealing adjectives -no appealing phrases -too large of text

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-too small of text -no emotional appeal -too large of paragraphs -no story telling -no underlining or bolding of keywords

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-too short of ad copy -too long of ad copy -no facts or case studies -hard to understand jargon -no free bonuses

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And finally…. -too low of price -too high of price For more copywriting tips and SEO copywriting advice, check out Bob Serlings Power copywriting for the internet web copywriting course available at www.copywritingtip.com now.