logging in or signing up BRITANNIA VS PARLE-G alifmomin91 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4178 Category: Education License: All Rights Reserved Like it (3) Dislike it (0) Added: June 25, 2011 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: STRENGTH OF GROUP SAUMYA MITTAL 56 ALIF MOMIN 58 HARSHWARDHAN JADHAV 26 DEEP BHAVSAR 08 ASHISH JAISWAL 34 KARAN KORADIA 42 SUROJIT MAJI 49 JINIT JAIN 29Slide 3: ABOUT PARLE Eastablished in1929 1 st Brand – PARLE G & MONACO 10 manufacturing units for biscuits & 75 manufacturing units for confectioneries Parle has the largest manufacturing units in india Annual turnover 3000 crores parle has 3300000 approx. outlets all over india parle annual production is 1.7 million metric tonnes Prakash Chauhan Chairman Alisha Chauhan DirectorStrength and weakness of parle: Strength and weakness of parle Strength Parle Brand. Diversified product range Extensive distribution network Low and mid price range Better understanding of consumer psyche Weakness Dependence on retailer & grocery stores for displaying Parle Product on shelfs. Dependence on Parle GSlide 6: ABOUT BRITANNIA Established in 1892 1 st Brands – Britannia bourbon & Britannia Marie Gold 9 manufacturing units for biscuits & 73 manufacturing units for confectioneries Britannia has the 2 nd largest manufacturing units in india Annual turnover 2200 crores Britannia has 3300000 approx. outlets all over india Britannia annual production is 1.5 million metric tonnes Ms.VINITA Bali Managing director Nusli wadiaa ChairmanStrength and weakness of Britannia: Strength and weakness of Britannia Strength Widely Accepted in all Generations Provide good instant Remedy for hunger in the form of readymade food Weakness Decreasses nutritional value Increasse the cost of food proprduct Regular usage of processed food can cause alteration in healthGROSS SALES OF BRITANNIA: GROSS SALES OF BRITANNIASlide 10: BISCUITS INDUSTRY MAJOR MARKET SHARES IN INDIASlide 11: ADVERTISINGLeading in ADVERTISING: Leading in ADVERTISINGCOMPARISION : COMPARISIONParle & Britannia Price and Distribution: Parle & Britannia Price and DistributionParle & Britannia Nutrition content - Brand: Parle & Britannia Nutrition content - BrandParle & Britannia Innovation and Technology: Parle & Britannia Innovation and TechnologyComparative Analysis of Parle-G and Britannia Tiger: Comparative Analysis of Parle-G and Britannia TigerSlide 20: WINNER : PARLE-GSlide 21: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.