BRITANNIA VS PARLE-G

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Slide 2:

STRENGTH OF GROUP SAUMYA MITTAL 56 ALIF MOMIN 58 HARSHWARDHAN JADHAV 26 DEEP BHAVSAR 08 ASHISH JAISWAL 34 KARAN KORADIA 42 SUROJIT MAJI 49 JINIT JAIN 29

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ABOUT PARLE Eastablished in1929 1 st Brand – PARLE G & MONACO 10 manufacturing units for biscuits & 75 manufacturing units for confectioneries Parle has the largest manufacturing units in india Annual turnover 3000 crores parle has 3300000 approx. outlets all over india parle annual production is 1.7 million metric tonnes Prakash Chauhan Chairman Alisha Chauhan Director

Strength and weakness of parle:

Strength and weakness of parle Strength Parle Brand. Diversified product range Extensive distribution network Low and mid price range Better understanding of consumer psyche Weakness Dependence on retailer & grocery stores for displaying Parle Product on shelfs. Dependence on Parle G

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ABOUT BRITANNIA Established in 1892 1 st Brands – Britannia bourbon & Britannia Marie Gold 9 manufacturing units for biscuits & 73 manufacturing units for confectioneries Britannia has the 2 nd largest manufacturing units in india Annual turnover 2200 crores Britannia has 3300000 approx. outlets all over india Britannia annual production is 1.5 million metric tonnes Ms.VINITA Bali Managing director Nusli wadiaa Chairman

Strength and weakness of Britannia:

Strength and weakness of Britannia Strength Widely Accepted in all Generations Provide good instant Remedy for hunger in the form of readymade food Weakness Decreasses nutritional value Increasse the cost of food proprduct Regular usage of processed food can cause alteration in health

GROSS SALES OF BRITANNIA:

GROSS SALES OF BRITANNIA

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BISCUITS INDUSTRY MAJOR MARKET SHARES IN INDIA

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ADVERTISING

Leading in ADVERTISING:

Leading in ADVERTISING

COMPARISION :

COMPARISION

Parle & Britannia Price and Distribution:

Parle & Britannia Price and Distribution

Parle & Britannia Nutrition content - Brand:

Parle & Britannia Nutrition content - Brand

Parle & Britannia Innovation and Technology:

Parle & Britannia Innovation and Technology

Comparative Analysis of Parle-G and Britannia Tiger:

Comparative Analysis of Parle-G and Britannia Tiger

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WINNER : PARLE-G

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Thank You