Global Home Textiles Market Outlook 2020

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Global Home Textile Outlook is a market research report with a professional and in-depth research on Global Home Textile industry that would help home textiles manufacturers know the world's major regional market conditions of Home Textile industry.http://goo.gl/FrdC4o

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1 Market Size by Application and Region – Trends and Forecast Till 2020 GLOBAL HOME TEXTILES MARKET OUTLOOK

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2 Fibre2fashion.com was established in 2000 and is owned and promoted by Fibre2Fashion Pvt Ltd (formerly known as San Blue Enterprises Pvt. Ltd.) - an ISO 9001:2008 company. It is amongst the world’s largest B2B platforms for the global Textile-Apparel and Fashion industry, unbiased and committed to serving the demands of the entire value chain. We are not only an e-trade platform facilitating the sourcing & marketing requirements but also a provider of first-hand information on various aspects of textile, apparel and fashion industries, 24x7, globally. Fibre2fashion also helps small, medium and large business houses from across the globe to capture and increase their market share by providing cost effective and innovative brand promotion solutions for reaching to the largest international target audience in the shortest time. Copyright © 2015 Fibre2Fashion All Rights Reserved. This document contains highly confidential information and is the sole property of Fibre2Fashion. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of Fibre2Fashion. ABOUT US

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3 EXECUTIVE SUMMARY 3 .1 Global Home Textiles Market Outlook Home textiles segment has became one of the most attractive segment in the textiles industry in last few years and has evolved as one of the most fashion sensitive segment in the textiles industry. This segment has shown signs of recovery and registered considerable growth in past few years since it witnessed slowdown during global economic crisis in 2008. Retail value of home textiles segment is estimated to be around $XXXX million in 2014 and is expected to reach $XXXX million by 2020 growing at a CAGR of XX% during the period of study. Asia-Pacific which accounted for XX% of the market share in 2014, is expected to remain the fastest growing regional segment with a CAGR of XX% between 2015 and 2020 followed by North America with XX% during the same period. FIGURE 4: Global Home Textiles Market O verview Source: Fibre2Fashion Analysis *Inner circle in doughnut diagram represents market share by value

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4 EXECUTIVE SUMMARY Home textiles segment has emerged as one of the bright spot in the textiles industry. This segment has shown strong signs of recovery and positive growth rate in the recent past attracting many home textiles manufacturers across the globe. During this period Home textiles market crossed $XXXX million and reached $XXXX in 2013. This growth in home textiles market is expected to continue in the near future at a rate of XX% between 2015 and 2020 to reach $XXXX million by 2020. Home textiles demand is expected to witness strongest growth in Asia-Pacific region led by strong demand in India and China as a result of boom in housing market as a result of rapidly growing middle class families in these nations. Other major global growth factors are reviving economic conditions in the U.S. and some of the major economies in the European region. U.S., second largest consumer of the home textiles after China is expected to put the strong growth during the period of study due to steady recovery of the economy and the housing market in the nation. FIGURE 5: Global Home Textiles market, Geographical Revenue Pockets Source: Fibre2Fashion Analysis *Ranking as per market size in 2014

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5 EXECUTIVE SUMMARY Home textiles represents nearly 1/3 rd of the global textiles & apparel industry. This segment in the textiles industry crossed $XXXX million in the recent past and is valued at $XXXX million in 2013. Bed Linen & Bed Spread is the largest application segment of the home textiles representing XX% in 2014. This segment is expected to grow at a highest CAGR of XX% during the period of study to reach $XXXX million by 2020. Applications of home textiles can be broadly classified into five major categories as follows: Bed Linen & Bed Spread : Bed Covering, Bed Throws, Blankets, Cushion Covers, Cushions, Duvets, Duvet Covers, Mattress, Mattress Cover, Pillows Bath & Toilet Linen: Bath Mats, Bath Robes, Bath Towels, Shower curtains Kitchen Linen: Aprons, Dish Cloths, Kitchen Gloves, Kitchen Towels, Mittens, Potholders, Tea Cozy Upholstery: Upholstery materials, Beaded Curtains, Cafe Curtains, Curtain Materials, Chair Cover, Chair Pads Floor: Rugs and Carpets FIGURE 6: Global Home Textiles market, Major Applications, 2014 Vs. 2020 ($ Mn) Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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6 Market overview chapter discusses in detail major drivers, restraints, opportunities and challenges and prevailing competition of a market place. All these factors and their subsequent impacts on the home textiles market are discussed in this chapter . Apart from this chapter also includes strategical analysis framework of home textiles industry. MARKET OVERVIEW FIGURE 7: Home Textiles: Drivers, Restraints, Opportunities, & Challenges Source: Fibre2Fashion Analysis 4 .1 Introduction 4.2 Growth Factors and Challenges in Home Textiles DRIVERS XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX D R O C RESTRAINTS OPPORTUNITIES CHALLENGES XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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7 Market drivers are the positive factors that are expected to promote and push the growth of the industry, also are the factors responsible for the development of the new market. Market drivers play key role in formulating the business strategy to increase the revenue with the overall growth of the industry. MARKET OVERVIEW FIGURE 8: Home Textiles: Drivers and its Impact Source: Fibre2Fashion Analysis 4.2.1 Drivers Low Medium High XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Drivers XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Medium Term Long Term

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8 INDUSTRY TRENDS 4.3 Porters Five Force Analysis FIGURE 12: Home Textiles: Porters Five Forces Analysis Source: Fibre2Fashion Analysis

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9 HOME TEXTILES, BY APPLICATIONS CATEGORY Home textiles products have became an integral part of majority of households in today’s world. Home textiles products are used by households in their day to day life to decorate and maintain their homes. In this report global home textiles market is segmented into five major applications categories as follows: Bed Linen & Bed Spread Bath/ Toilet Linen Kitchen Linen Upholstery Floor 5 .1 Introduction FIGURE 13: Global Home Textiles Market, By Applications Category, 2014 Vs. 2020 ($ Million) Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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10 TABLE 1: Home Textiles Market, By Applications Category, 2013-2020 ($ Mn ) Category 2013 2014 2015 2020 CAGR % (2015-20) Bed Linen & Bed Spread XXXX XXXX XXXX XXXX XX Bath/ Toilet Linen XXXX XXXX XXXX XXXX XX Kitchen Linen XXXX XXXX XXXX XXXX XX Upholstery XXXX XXXX XXXX XXXX XX Floor XXXX XXXX XXXX XXXX XX Total XXXXX XXXXX XXXXX XXXXX XX HOME TEXTILES, BY APPLICATIONS CATEGORY FIGURE 14: Home Textiles Market, By Applications Category, 2014 Vs. 2020 ($ Mn ) Global home textiles market which witnessed sluggish growth during after 2008 has shown signs of revival in recent time and is valued at a $XXXX million in 2013 and is expected to witness a growth of XX% between 2015 and 2020 to reach $XXXXX million by 2020. Bed linen & Bed spread category segment which accounts for the largest market share of XX% in the year 2014 is expected to be the fastest growing segment in the global home textiles market. This segment is expected to grow at CAGR of XX% between 2015 and 2020 to reach $XXXXX million by 2020 from $XXXX million in 2015. Housing boom in the developing economies and reviving economical conditions in the U.S are some of the major driving factors behind strong growth in this category segment. Bath/Toilet linen, which accounts for the second largest market share is expected to grow at a second fastest growth rate of XX% after Bed linen & Bed spread. This segment is expected to reach at $XXXX million by 2020 representing market share of XX% in the same year. Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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11 TABLE 2: Bed Linen & Bed Spread , By Region, 2013-2020 ($ Mn ) Region 2013 2014 2015 2020 CAGR % (2015-20) Asia Pacific XXXX XXXX XXXX XXXX XX Europe XXXX XXXX XXXX XXXX XX North America XXXX XXXX XXXX XXXX XX RoW XXXX XXXX XXXX XXXX XX Total XXXXX XXXXX XXXXX XXXXX XX HOME TEXTILES, BY APPLICATIONS CATEGORY FIGURE 15: Bed Linen & Bed Spread, By Region , 2014 ($ Mn ) Bed linen & Bed spread which covers home textiles products such as bed covering , b ed t hrows , blankets , cushion covers , cushions , duvets , duvet covers , mattress , mattress cover , pillows and many more represents the largest segment in the home textiles market. This category segment represented the XX% of the market share, worth $XXXX million in 2014 and is expected to reach $XXXX in 2020 growing at a CAGR of XX% during the period of study. Asia-Pacific region accounted for XX% of the bed linen & bed spread market in 2014. This segment is also expected to be the fastest growing region with a CAGR of XX% during the period of study followed by North America with a CAGR of XX% during the same period. Growth in hospitality industry, increased spending in emerging economies are some of the major factors responsible for growth in this applications segment in the recent time and the trend is expected to continue in the near future. Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis 5.2 Bed Linen & Bed Spread

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12 HOME TEXTILES, BY REGION Globally home textiles has emerged as one of the most lucrative segment in the textiles industry. This segment is expected to witness considerable growth across all major regional segments. Reviving economical situation in the western part and booming housing market in the Asian region are the major factors responsible for increasing demand for home textiles in the recent years after witnessing sluggish growth for few years after 2008. In this report global home textiles market is segmented into four major applications as follows: Asia-Pacific Europe North America RoW 6 .1 Introduction FIGURE 20: Global Home Textiles Market, Regional Market Share, 2014 Vs. 2020 ($ Million) Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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13 HOME TEXTILES, BY REGION 6 .1 Introduction FIGURE 21: Global Home Textiles Market at a Glance Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis Canada XX% Russia XX% China XX% India XX% Latin America XX% Italy XX% MEA XX% Germany XX% U.S. XX% U.K. XX% France XX% Japan XX% CAGR > XX% CAGR XX% - XX% CAGR XX% - XX% CAGR <XX%

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14 TABLE 7: Global Home Textiles Market, Region, 2013-2020 ($ Mn ) Region 2013 2014 2015 2020 CAGR % (2015-20) Asia Pacific XXXX XXXX XXXX XXXX XX Europe XXXX XXXX XXXX XXXX XX North America XXXX XXXX XXXX XXXX XX RoW XXXX XXXX XXXX XXXX XX Total XXXXX XXXXX XXXXX XXXXX XX HOME TEXTILES, BY REGION FIGURE 22: Global Home Textiles Market, By Region, 2014 Vs. 2020 ($ Mn ) Global home textiles market has shown signs of revival in recent time after witnessing poor growth during the global economical crisis. Home textiles segment currently viewed as one of the most lucrative segment in the global textiles industry and is valued at a $XXXX million in 2013 and is expected to witness a growth of XX% between 2015 and 2020 to reach $XXXX million by 2020 . In 2014, Asia Pacific dominated global home textiles market with a market share of XX% followed by Europe, North America and RoW with a respective market share of XX%, XX% and XX% in the same year. Asia-Pacific, driven by strong economical growth, increasing middle class and urban population, housing boom in India, China and other developing nations is expected to show highest growth in the home textiles market in the near future. This region is expected to grow at a CAGR of XX% during the period of study to reach $XXXX by 2020. Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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15 Asia pacific being home to approximately 60.0% of the global populations and dominant production of home textiles product region is also leader in the consumption of home textiles products. The region accounted for roughly XX% of the market share in 2014 worth $XXXX million. Driven by economic growth and changing lifestyle of people in the region demand for the home textiles products in the regions is expected to witness a growth of XX% during the period of study to reach $XXXX million representing XX% of the market in the year 2020. China is the biggest market for home textiles in the region representing XX% of the market share in 2014 followed by Japan and India with a respective market share of XX% and XX% in the same year. Bed linen & bed spread segment represented the largest market share in the region, the segment represented XX% of the Asia-Pacific home textiles market worth $XXXX million in 2014. This segment is also expected to be the fastest growing segment and is expected to register a growth of XX% during the period of study to reach $XXXX million by 2020. Bath/Toilet linen and upholstery segments are expected to follow bed linen & bed spread segment with a respective market share of XX% and XX% during the same period. 6 .2 Asia-Pacific Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis HOME TEXTILES, BY REGION Emerging Market Opportunities in Developing APAC Countries Driving Factors of the Home Textiles in APAC APAC: Home Textiles, Category ($ Mn ), 2014 APAC: Home Textiles ($ Mn ), 2014 APAC Home Textiles Market, By Applications Category (2014) Market Size = $XXXX Mn CAGR = XX% Market Size = $XXXX Mn CAGR = XX% Market Size = $XXXX Mn CAGR = XX% Market Size = $XXXX Mn CAGR = XX% ~60% of the global population lived in Asia-Pacific Asia-Pacific is expected to be home to ~54.0% of the global middle class families by 2020 Growing disposable income and life style changes is also one of the driving factor Bed Linen & Bed Spread XX% Bath & Toilet Linen XX% Upholstery XX% Kitchen Linen & Floor XX% FIGURE 23: Home Textiles Market, By Application

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16 6 .2 Asia-Pacific HOME TEXTILES, BY REGION TABLE 8: APAC: Home Textiles Market, By Countries, 2013-2020 ($ Mn ) Country 2013 2014 2015 2020 CAGR % (2015-20) China XXXX XXXX XXXX XXXX XX India XXXX XXXX XXXX XXXX XX Japan XXXX XXXX XXXX XXXX XX Rest of APAC XXXX XXXX XXXX XXXX XX Total XXXX XXXX XXXX XXXX XX FIGURE 24: APAC Home Textiles: Market share, By Countries, 2014 Vs. 2020 ($ Mn ) Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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17 6 .2 Asia-Pacific HOME TEXTILES, BY REGION TABLE 9: APAC: Home Textiles Market, By Applications Category, 2013-2020 ($ Mn ) Country 2013 2014 2015 2020 CAGR % (2015-20) Bed Linen & Bed Spread XXXX XXXX XXXX XXXX XX Bath/ Toilet Linen XXXX XXXX XXXX XXXX XX Kitchen Linen XXXX XXXX XXXX XXXX XX Upholstery XXXX XXXX XXXX XXXX XX Floor XXXX XXXX XXXX XXXX XX Total XXXX XXXX XXXX XXXX XX FIGURE 25: APAC Home Textiles: Market share, By Applications Category, 2014 Vs. 2020 ($ Mn ) Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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18 HOME TEXTILES, BY REGION China is the largest manufacturer and consumer of the home textiles market. It accounted for nearly XX% of the global and XX% of the regional market share in 2014 worth $XXXX million. It is estimated that Chinese home textiles market is poised to grow at a second fastest rate of XX% during the period of study to reach $XXXX million by 2020. Demand for home textiles products in the Chinese market is primarily driven by increasing middle class spending on these products in the nation. Bed linen & Bed spread segment dominated the Chinese home textiles market, the segment represented XX% of the nations home textiles market worth $XXXX million in 2014. This segment is also expected to remain growth leader in the Chinese market growing at a highest CAGR of XX% followed by Bath/Toilet linen with a CAGR of XX% during the period of study to reach respective market size of $XXXX million and $XXXX million by 2020. 6 .2.1 China TABLE 10: China Home Textiles, Applications Category, 2013-2020 ($ Mn ) FIGURE 26: China Home Textiles, Applications Category, 2014 Vs. 2020 ($ Mn ) Category 2013 2014 2015 2020 CAGR % (2015-20) Bed Linen & Bed Spread XXXX XXXX XXXX XXXX XX Bath/ Toilet Linen XXXX XXXX XXXX XXXX XX Kitchen Linen XXXX XXXX XXXX XXXX XX Upholstery XXXX XXXX XXXX XXXX XX Floor XXXX XXXX XXXX XXXX XX Total XXXX XXXX XXXX XXXX XX Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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19 COMPANY PROFILE Founded in 1985, as a Welspun Winilon Silk Mills Pvt.Ltd in Maharashtra, India, Welspun group is one of the India’s fastest growing conglomerates registering more than 30.0% over the last decade and is valued at $3,000.0 million. Company operates majorly into five business areas namely Pipes, Textiles, Steel, Infrastructure and Energy with a recognized leadership position in Pipes and textiles businesses. Through its vast global presence company serves its clients in more than 50 countries across the world providing direct employment to 24,000 people. Welspun India is the largest integrated towel manufacturer in Asia with an annual capacity of approximately 165 million pieces and is a leading supplier of terry towels to 14 of the top 30 US retailers. It competes globally with other major home textiles players such as Alok Industries ltd, Trident, Indo Count Industries, GHCL, Bombay Dyeing, Hanung Toys & Textiles Ltd. And many other players in the industry. 7 .1 Welspun Group 7.1.1 Introduction FIGURE 49: Welspun India Ltd. : Snapshot Source: Company Annual Report, Fibre2Fashion Analysis

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20 COMPANY PROFILE FIGURE 50: Welspun India Ltd. : SWOT analysis Source: Company Annual Report, Fibre2Fashion Analysis 7.1.3 SWOT Analysis Increasing competition from organized sector players in major export destinations Limited exposure to domestic market Growing home textiles market in Asia-Pacific, Latin America and Africa High dependence on the retail partners in major export destinations Strong backward integration and capacity Global footprints and high brand equity across the world S Strengths W Weakness O Opportunities T Threats

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21 DISCLAIMER Fibre2fashion.com makes no representations about the accuracy, reliability, completeness, or timeliness of the contents or about the result to be obtained from using the website and the contents. The use of the website and the contents is at your own interest and risk. For information regarding permission, contact: Tel: +91-79-71888555 Email: mi@fibre2fashion.com or Visit us at http://goo.gl/FrdC4o Fibre2Fashion Pvt. Ltd. (Formerly known as Sanblue Enterprises Pvt. Ltd.) Corporate Identity No. U17110GJ1996PTC029824 B-3 Abhishree Corporate Park, Iskcon-Ambli Road, Bopal , Ahmedabad – 380058. India.

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