ROLE OF WOMEN ENTREPRENEURS: ROLE OF WOMEN ENTREPRENEURS PRESENTATION BY S.Alexander M.Arun kumar J.Nikhil kumar Introduction: Introduction Women entrepreneurs may be defined as a woman or a group of women who initiate, organize and run a business enterprise. In terms of Schunpeterian concept of innovative entrepreneurs, women who innovate, initiate or adopt a business activity are called business entrepreneur. Areas of Women Entrepreneurs: Areas of Women Entrepreneurs The areas chosen by women are Retail Trade, Restaurants, Hotels, Education, Cultural, Cleaning Insurance and Manufacturing . Women entrepreneurs in India: Women entrepreneurs in India The Government of India has defined women entrepreneurs based on women participation in equity and employment of a business enterprise . Accordingly, a woman entrepreneur is defined as an enterprise owned and controlled by a woman having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to a woman. Reasons for their marks in business: Reasons for their marks in business They want to improve their mettle in innovation and competitive jobs. They want the change to control the balance between their families and responsibility and their business levels. They want new challenges and opportunities for self fulfillment. Role of women as an Entrepreneur's: Role of women as an Entrepreneur's Imaginative Attribute to work hard Persistence Ability and desire to take risk Profit earning capacity Imaginative: Imaginative It refers to the imaginative approach or original ideas with competitive market. Well-planned approach is needed to examine the existing situation and to identify the entrepreneurial opportunities. It further implies that women entrepreneur's have association with knowledgeable people and contracting the right organization offering support and services Attribute to work hard: Attribute to work hard Enterprising women have further ability to work hard. The imaginative ideas have to come to a fair play. Hard work is needed to build up an enterprise.. Persistence: Persistence Women entrepreneurs must have an intention to fulfill their dreams. They have to make a dream transferred into an idea enterprise; Studies show that successful women work hard. Ability and desire to take risk: Ability and desire to take risk T he desire refers to the willingness to take risk and ability to the proficiency in planning making forecast estimates and calculations. Profit earning capacity: Profit earning capacity she should have a capacity to get maximum return out of invested capital. Functions of Women Entrepreneurship: Functions of W omen Entrepreneurship Exploration of the prospects of starting a new business enterprise. Undertaking a risk and handling of economic uncertainties involved in business. Introduction of innovations, imitations of innovations. Co ordination, administration and control. Supervision and leadership. Successful Women Entrepreneurs: Successful Women Entrepreneurs Indra Nooyi Kiran Mazumdar-Shaw Priya Paul Naina Lal Kidwai Indra Nooyi: Indra Nooyi Born 28 October 1955 (age 56) Chennai, Tamil Nadu, India Citizenship United States Alma mater Madras Christian College IIM Calcutta Yale School of Management Occupation Chairman & CEO of PepsiCo Predecessor Steven Reinemund Religion Hindu Awards Padma Bhushan 2007 Kiran Mazumdar-Shaw: Kiran Mazumdar -Shaw Born March 23, 1953 (age 58) Bangalore, India Residence Bangalore, India Education Mount Carmel College, Bangalore University. Occupation Chairperson of Biocon Net worth US$900 million (2010 ) Priya Paul: Priya Paul Priya Paul Born 1967 Nationality Indian Occupation Chairperson [The Park Hotels]] Naina Lal Kidwai: Naina Lal Kidwai Naina Lal Kidwai is an Indian business executive. She is currently the Group General Manager and Country Head of HSBC India. S he is a chartered accountant by profession, later earned a Bachelors degree in Economics from University of Delhi and an MBA from Harvard Business School in 1982 . Kidwai was the first Indian woman to graduate from Harvard Business School. During 1994-2002, she worked at Morgan Stanley as Vice Chairman of JM Morgan Stanley and Head of the Investment Bank in India. Conclusion: Conclusion women entrepreneur are those women who think of a business enterprise, initiate it organize and combine the factors of production, operate the enterprise, undertake risk and handle economic uncertainties involved in running a business enterprise.