Executive summary final final

Executive Summary : 

Executive Summary Top Tier: Dwight Wills, Mary Martin, Shakima Bowie, Alexandria Lane, Kenay Hawks, and Matt Williams

Situation Analysis : 

Technological Trends Every electronic company is in the tablet market. The tablet market continues to grow rapidly through out the world. Situation Analysis

Situation Analysis : 

Our company, Samsung, is second best in the market share holding 8% and in 2012 we are expected to hold 10% according to provided estimates. Situation Analysis

Marketing Objective : 

We plan to be number one in the market share holding 25% by the year 2016 Marketing Objective

Target Markets : 

Loyal Customers Travelers Business men and women Students General Public ( ages 20-30) Target Markets

The Business Challenge : 

Identity crisis Establishing a well-known brand for electronics Drawing the attention of Apple customers The Business Challenge

The Offering : 

“Gives you an out of this world experience” The Offering

Communication Plan : 

Commercials Ads Billboards Websites Communication Plan

The Business Challenge : 

Create a company identity to create brand loyalty. Show consumers that our product is elite. Reinvent ourselves through partnerships and joint promotions. Commercial and radio spots. The Business Challenge

The Market : 

Students - Write papers - Facebook -Twitter -Play games -Surf the web General public -Use at work and happy hour Business Men/Women -Collectively connected -one click closes deals Travelers -Work or play on long trips and voyages The Market

Competitive Analysis : 

Strengths Weaknesses Customer views Opportunity Competitive Analysis

Competitors : 

Competitors Amazon Kindle Fire Sony Tablet S Pros $199 Weight Cons No camera and microphone No android market 8 GB Pros Access to android Extravagant accessories Cons Weight No variety in size and color

Business Climate : 

PEST Analysis Political Economics Societal & Cultural Technology Environmental Business Climate

Strategy : 

As a company we have decided to reinvent the power of our brand by: Focusing on markets that will generate and increase our profitability. Intensify promotions and partner with business’ and events that upsurge customer awareness. Add incentives for our customers that are loyal to our products. Strategy

Offering : 

Samsung’s features and benefits include, the new AllShare™ , DivX Certified® and Zoom Capability for Fixed-Sized Apps. We have also upgraded our original features Premium Video/Movie Content, Books/E-Reading, Samsung Touch Wiz™ User Interface, Apps Preloaded, Enterprise Solutions and Services, Samsung Kies 2.0, Swype, Mobile Printing, Find My Mobile and The Samsung Hubs. Offering

The Communication Plan : 

Encourage use to gain a profit Satisfy our target markets Promote through advertisements and commercials Show how consumers will benefit from our product The Communication Plan

The Message : 

The Message

Channel Partners : 

Super Stores Walmart, HH Gregg, Best Buy, Radio Shack Warehouses Sam’s Club, BJ’s Cellular device stores Verizon Channel Partners

Investments : 

Launch and maintain offering Investments

Return : 

Short-term goals Long-term goals Return

Conclusion : 

Dwight Wills Kenay Hawks Matt Williams Shakima Bowie Alexandria Lane Mary Martin Conclusion

Dwight Wills : 

Executive Summary Business Climate Conclusion Dwight Wills

Mary Martin : 

The offering The strategy Editing Commercial voice over Mary Martin

Shakima Bowie : 

The Message-commercial voice over The Competitors The Channel Partners Editing Shakima Bowie

Alexandria Lane : 

The Communication Plan Powerpoint Alexandria Lane

Kenay Hawks : 

The Business Challenge The Market Team Coach Kenay Hawks

Matt Williams : 

Competitive Analysis Investment Return Matt Williams