SERV003-Innovation

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Innovation Services 5 ways in Which We Can Help You Profit From Innovation

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20/01/2011 2. Our promise We bring you new profit opportunities Ways to make more from the customers you have today. Innovations to attract your customers of tomorrow. FUTURELAB

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20/01/2011 3 Most businesses innovate, yet only few actually turn their innovations into noticable growth or profit. The Core Issue There are companies that come up with innovations, there are companies that make money from them. In today’s economy, no one can afford to be part of the first group. The Innovation Imperative The Urgency The Innovation Challenge Meaning Determination Profit Focus Innovate less, but with:

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20/01/2011 4. 5 Ways We Can Help You Profit From Innovation #1 Profitscan your business for new profit opportunities. #2 Fast ideation and curated crowdsourcing. #3 Customer-centric proposition design #4 Corporate venturing. #5 Use Net Promoter® as a driver for innovation. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

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20/01/2011 5. #1 Profitscan your business for new profit opportunities. The Challenge Even when it comes to innovation, most industries are plagued by habit and orthodoxy. As a result, everyone competes on the same features, while no one explores the whites spaces in the market. Our Response Break through your industry’s orthodoxies. Your Win

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20/01/2011 6. #2 Fast Ideation and Curated Crowdsourcing. The Challenge Idea management and crowdsourcing sound great in concept, yet in reality they often degenerate into a creative free for all. As a result, the great ideas for new profit generation get swamped by the bad ones. Our Response Curated Crowdsourcing Projects. In-company Innovation Drives. Inspiration Days to Open the Mind. Curated Idea Management Your Win

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20/01/2011 7. #3 Customer-Centric Proposition Design. Customer Centric Proposition Design The Challenge The majority of innovations fail because they are: meaningless to customers. insufficiently differentiated. too hard to implement. Our Response What do you need to do to succesfully implement? What rational/emotional insights make customers buy? What is your competitive edge? Your Win Better investment choices. Stronger propositions. A more aligned team. Higher innovation efficiency.

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20/01/2011 8. #4 Corporate Venturing The Challenge Breakthrough business opportunities are sometimes too hard to capture within the straight-jacket of an existing corporate structure. They get squashed by orthodoxy or smothered by legacy processes and culture. Our Response Team up your intrapreneurs with start-up experts. Incubation & BizDev support. Temporary outsourcing. Entrepreneurial Innovation Your Win Higher success rates. Isolated risk exposure. Business focus. Opportunities for financial leverage (3rd party funds). (cc)sustainablerotterdam

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20/01/2011 9. #5 Use Net Promoter as a driver for innovation The Challenge Net Promoter is a great framework to listen to the customer’s voice and use this knowledge to continuously improve the business. But as a reactive measure, it is not immediately suitable as a driver for innovation. "If I had asked my customers what they wanted, they would have said a faster horse." Our Response Listen Beyond the Customer Voice Your Win Customer insights & behaviour. Customer Journey Scans. Cross-industry innovations. Additional customer insights. Link NPS ® to innovation/R&D. Extra opportunities to build profit and create loyalty. In-depth interviews. Observation research. Co-creation initiatives. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

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20/01/2011 10 Do you want to know more? According to your geography and preference, the next step can be: An online presentation An informal cup of coffee A telephone conversation Reach out to Futurelab in your region via www.futurelab.net or get in touch with: Alain Thys E: ath@futurelab.net M: +32 497 403 415 Stefan Kolle E: sko@futurelab.net M: +32 473 888 996