Copy of MARKETING copy

MARKETING : 

MARKETING BACKBONE OF A BUSINESS

INTRODUCTION : 

INTRODUCTION Marketing is a process by which companies create customer interest in products or services.It generates the strategy that underlines sales techniques,business communication and business development.It is an integrated process through which companies build strong customer relationships and create value for their customer.

WHY MARKETING : 

WHY MARKETING To identify a customer To keep the customer To satisfy the customer

EARLIER APPROACHES : 

EARLIER APPROACHES Until 1950 – production From 1950-1960- product From 1960-1970- selling From 1970-to present day-marketing

KEY CONCEPTS : 

KEY CONCEPTS MARKETING MANAGEMENT Marketing ethices Marketing research Marketing segmentation Product, service Pricing Distribution

FEVICOL : 

FEVICOL LOGICAL ADVERTISEMENT

KEY CONCEPTS : 

KEY CONCEPTS Brand management Marketing strategy Market dominance

DAIRY MILK : 

DAIRY MILK CADBURY

PROMOTIONAL CONTENTS : 

PROMOTIONAL CONTENTS Underwriting spots Direct marketing Personal selling Product placement Sales promotion

EUREKA FORBES : 

EUREKA FORBES

EUREKA FORBES : 

EUREKA FORBES Eureka Forbes followed the globally 'tried and tested' direct selling route for marketing its products in India, thus becoming one of the first direct selling companies in India. The company believed that its core strength is its people.

EUREKA FORBES : 

EUREKA FORBES (1) Direct marketing of consumer appliances   (2) Importance of sales force   (3) Customer Relationship Management   (4) Advertising strategies in consumer appliances industry

EUREKA FORBES : 

EUREKA FORBES MANAGEMENT + WORKFORCE

EUREKA FORBES : 

EUREKA FORBES 70% share in water purifier market AQUAGUARD. 80% share in vacuum cleaner market EURO-CLEAN

PROMOTIONAL MEDIA : 

PROMOTIONAL MEDIA Printing Publication Out of home Promotional items Digital marketing Internet marketing In store demonstration

ZOOZOS : 

ZOOZOS VODAFONE

PROMOTIONAL MEDIA : 

PROMOTIONAL MEDIA Word of mouth Brand ambassador Broadcasting

INDIAN TOURISM : 

INDIAN TOURISM Indian tourism has acquired 41th position in tourism arrival. A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. Ministry of Tourism, Government of India has introduced “Atithi Devo Bhavah Program.

Atithi Devo Bhavah Program : 

Atithi Devo Bhavah Program

TOP 10 RICHEST MEN IN THE WORLD : 

TOP 10 RICHEST MEN IN THE WORLD

CONCLUSION : 

CONCLUSION It is concluded that marketing management is one of the major component of business management