DELL

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Category: Education
     
 

Presentation Description

marketing presentation

Comments

By: suprith14 (35 month(s) ago)

it is good man

By: m.awais (33 month(s) ago)

how dwn load it

 

By: malu.madhur (35 month(s) ago)

awesome presentation, but common!

By: hardkramparai (36 month(s) ago)

gud v1

By: DanaKhawaja (36 month(s) ago)

nice

By: DanaKhawaja (36 month(s) ago)

nice

See all

Presentation Transcript

DELL : 

DELL GOLDEN RULE AT DELL :- Disdain inventory Always listen to the customer Never sell indirect

INTRODUCTION :-- : 

INTRODUCTION :-- A Fortune 500 Corporation World 2nd largest Computer manufacture An American based Corporation Deals mainly Computer Hardware Deal directly with end user End user can customize a/c their need

HISTORY OF DELL :-- : 

HISTORY OF DELL :-- Founded by Mr. Michael Dell , a 18 year boy Estd in 1984 at Texas in his Dorm Registered as PC’s Limited With a very little fund only Launched its 1st PC (named Turbo PC) in 1985 Its contains Intel 8088 MPU In 1996 ,it became a 1 million dollar company

KEYPERSON AT DELL :-- : 

KEYPERSON AT DELL :-- Michael Dell :-- Founder of DELL computer Youngest CEO in World Left college to focus on his Business in 1985 Now CEO and Chairman of DELL Pursuing his degree in medicine Have a hobby of building Computers

Slide 5: 

LEADERS OF DELL

MAJOR ACHIEVEMENTS :-- : 

MAJOR ACHIEVEMENTS :-- Introduced fastest computer in 1986 Its has lowest price among all other Went to SPRING COMDEX’s 86 Expanding his business globally Open office in London in June 1987 Introduced Li-ON battery in 1993 AMD mpu firstly used by DELL www.dell .com is launched in June 1994

BREAKTROUGH :-- : 

BREAKTROUGH :-- As soon as www.dell.com is launched Customization become very easy Than telephonic customization Product list is available with Price Direct purchase with credit card Brochure sent directly to email Technical support Even complain is accepted there

MAJOR SETBACKS :-- : 

MAJOR SETBACKS :-- First setback experienced in year 1984 When huge stock of 256k memory chip become useless Due to capacity of memory increased (from 256k to 1 MB) in almost Overnight OLYMPIC series got huge failure Potentially affected batteries were sold with Laptops in 2006

CRITICISM :-- : 

CRITICISM :-- For different main board and PSU in 1990 For better Business bureau in 2005 For Quality of customer service in 2006 OVERCOME :-- Replace all the defected batteries Improve its customer service by investing 150 million dollars

CURRENT MARKET POLICY :-- : 

CURRENT MARKET POLICY :-- Lowering of prices Offers free products Offers free shipping Purchases via internet/telephone Customization via internet/telephone All types of advertisement

Advertisement & Promotion :-- : 

Advertisement & Promotion :-- By print media Giving various discount on large purchase Through Electronic media Image advertisement By making “Ben Curtis” its brand ambassador “ DUDE YOU ARE GETTING A DELL “ a slogan used for advertisement

Market share :-- : 

Market share :-- 2nd Largest Share of PC business With 19.2% market share Just after HP with market share 23.9% Still very limited success in INDIA Have global collaboration with Xerox for printing solution In INDIA have collaboration with WIPRO 8.1% share in Server market

Its competitor strategies :-- : 

Its competitor strategies :-- Tough competition other Branded PC’s Come with Other Product Organizing various activity make their TOMA higher Assembled PC by Local merchants Price Is almost same

………… : 

………… Other also started direct delievery.eg: HP Providing essential software Introducing tough pad Image advertisement from Local legends Buying competitor unit to down competition Grey marketing of various computer products

FUTURE PREDICTION :-- : 

FUTURE PREDICTION :-- Image advertising by Local Legends Focus more TV advertisement Free Home delivery Emphasis on Peripheral Goods Open more DISPLAY OUTLET Like recently tie up with “GOME Group” the largest electronic retailer in China

Project by :-- : 

Project by :-- AJIT KUMAR