MARKETING MIX

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APPLE PIE EVENT MANAGEMENT COMPANY:

APPLE PIE EVENT MANAGEMENT COMPANY Every thing at its right place

TARGET MARKET:

TARGET MARKET YOUNG GENERATION (LUDHIANA,JALANDHAR,AMRITSAR) NRI’S mainly in Jalandhar area INDUSTRIALIST SPORTS PERSONS SCHOOLS AND COLLEGES SMALL ENTREPRENEURS

SEGMENTATION:

SEGMENTATION CELBRATIONS BUSINESS PARTIES PROMOTION PRODUCT LAUNCH PARTIES FESTIVALS SPECIAL EVENTS

FUTURE PRODUCTS:

FUTURE PRODUCTS WE WILL STEP INTO THE EDUCATIONAL FIELD PROFESSIONAL COURSES HIGH PROFILE CONCERTS LIVE SHOWS

MARKETING MIX:

MARKETING MIX Marketing mix consists of Product, Price, Place and Promotion of the company.

PLACE :

PLACE We will start our business from Ludhiana and Jalandhar with a small office in Ludhiana. Why Ludhiana and Jalandhar?

PRODUCT :

PRODUCT We will first start our business by covering the events like Marriages Birthday parties, New Year parties Festivals and celebrations Business meetings and parties Special Events Else depends upon the demands

PRICE:

PRICE In 1 st year our main focus is on making links and adding contacts in our list so we will charge very less and our strategy to maintain our margins by minimizing our cost. We will charge between the ranges of 10% – 12%. Depends on the customer’s needs and customer itself

PROMOTION:

PROMOTION RADIO LOCAL CHANNELS- CABLE TV PAMPHLETS EXHIBITIONS DIRECTLY PUBLICISING IN THE MARKET THROUGH REFERENCES THROUGH OUR SUB-PARTNERS

COMPETITORS:

COMPETITORS Productions Private Limited: D-35, Lower Ground Floor, East of Kailash , New Delhi. Tel: 011-55603109 Midas Experience: E-43, Top Floor, Panchsheel Park, New Delhi. Tel: 011-41752530 Sharkfin Events Solutions: L-5 Chittranjan Park, New Delhi DST Entertainer: 7/10, Punjabi Bagh Extention , New Delhi.

SWOT :

SWOT STRENGTH REFRENCES CUSTOMISED SERVICE TIMELY RESPONSE QUALITY SERVICE WEAKNESS INTERNAL DELAY MISHAPPNENIG REPUTATION

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OPPORTUNITIES PUBLIC RELATION MEDIA RELATION THREATS COMPETEITORS CONTRACTORS BOYCOUT

THANKS:

THANKS