History : History Akio Morita & Marasu Ibuka on 7th may 1946 set up Tokyo Telecommunication Research Laboratories with $500
The company entered into consumer electronics market in 1950 with its tape recorder.
In 1953, purchased the transistor technology from .
In 1955 produced first transistor radio TR-55
In 1958 renamed the company as Mergers, Acquisitions &Joint Ventures : Mergers, Acquisitions &Joint Ventures 1988- Sony Music Entertainment
1989- Sony Pictures Entertainment
1993- Psygnosis Limited
1995- Sony/ATV music Publishing
1997- ST Liquid Crystal Display Corporation
2001- Sony Ericsson
2002- Aiwa 2004- Sony BMG Music Entertainment, S-LCD Co.
2006- Sony NEC Optiarc Inc., Digital SLR from Konica Minolta
2007- Qreatic Design Inc.
Moversa NXP Semiconductor Management : Management Sir Howard Stringer- Chairman, Group CEO & Representative Corporate Executive Officer.
Dr. Ryoji Chubachi- President of Sony Corporation, Representative Corporate Executive Officer & CEO of Sony Electronics.
Katsumi Ihara- Executive Deputy President, CFO, Representative Corporate Executive Officer . : . The Stock of the 21st century.
Annual sales it consolidated:$56.6 billion.
Why Buy Sony?
Known for quality & innovativeness
No. of Product Lines: 14
Product Length: 64 Consumer Products : Consumer Products Television & Projector
Home Theatre System
IT & Computing . : . Portable Audio
Storage & Recording Media
Battery & Charger
Accessories Television & Projector : Television & Projector LCD: 16 product under 6 different series.
CRTV: 21”- 10 products, 25”- 7
Home & Business Projector: 11
Public Display Panels: 7 Home video, audio& home theatre : Home video, audio& home theatre DVD player & recorder: 10
Hi-Fi Audio System: 31
Home Theatre: 18 Games : Games Playstation 3: Console & Accessories
60 & 40 GB consoles
Wireless Controller & Remote
Playstation 2: Console & Accessories
Memory Card Slide 11: Digital SLR Camera: 4
Lens: 20 under 3 main categories.
Digital Still Camera: 13 in various colors
Accessories for its camera & lenses
Photo Printer: 6 Video Camera : Video Camera HD Video Camera: 4
SD Video Camera:15
Hard Disk Drive:3
Mini DV: 3
Lens& Other Accessories:65 IT & Computing : IT & Computing Laptops & Computers: 37 products in different categories.
Flash / Data Media:34 Other Products : Other Products Portable Devices: 45
In Car Entertainment: 41
Mobile: 42 models
Storage Devices: 14
Accessories for all its products. GLOBAL PRESENCE : GLOBAL PRESENCE Head Office at Tokyo.
Globally present nearly above 100 countries.
Mainly manufactured in countries like USA, UK, Thailand, Malaysia, Japan & China. PRESENCE IN INDIA : PRESENCE IN INDIA Head Office at Delhi.
Branch Offices at Guwahati, Kolkata, Ranchi, Chandigarh, Ghaziabad, Jaipur, Ludhiana,Lucknow,Panipat,Bangalore,
Chennai,Coimbatore, Kochi, Hubli , Vijayawada, Hyderabad,Ahmedabad, Indore, Mumbai and Pune. Distribution : Distribution 7000 Total Channel Partners.
215 Sony World’s.
21 company owned service centres and 172 authorized service centres.
Tie-up with Ingram Micro and Salora International as national distribution partners specially for Sony Ericsson apart from their distribution through Sony World.
Main Warehouses are Chennai & Mumbai.
Warehouse for each branch office. Pricing : Pricing E- Commerce : E- Commerce Discount offered (10%,20%)
Trinitron Technology Benefits of Software : Benefits of Software Costs 88 % to 90% less than traditional methods
If sony want to conduct price test using internet, Sony can do it in 48 hrs and they can get the results in 64 hrs. Slide 23: Before and after prices $59 $89
Sales generated $767 $979
Number of orders 13 11
Gross profit after goods sold
$16 $559 $803
Increase in profit is 43.6% Main competitors : Main competitors LG, Nokia, Samsung in mobile phones.
IBM, zenith, Compaq in IT and Computing.
Apple in portable Audio
LG, Onida, Samsung, Videocon in televisions and other accessories.
Microsoft Xbox in Gaming Consoles.
Kenwood, Panasonic in In Car Entertainment. Strategies : Strategies How much sony will receive multiple return on the investment and in what time
The difference in the prices of the country and the seasonal prices. Slide 26: Television & Projector Rs.8000-Rs.7.5 lakhs
Home Video Rs18000-Rs1.5 lakhs
Home Theatre System Rs25000-Rs40000
Digital Photography Rs5000-Rs20000
Video Camera Rs70000-Rs2.5 lakhs
IT & Computing Rs38000- Rs2 lakhs Slide 27: Portable Audio Rs.1800-Rs.8000
Mobile Phone Rs.2000-Rs.20000
In-Car Entertainment Rs.8000-Rs.1.5lakhs
Storage & Recording Media Rs.120-Rs.5000
Accessories PROMOTION : PROMOTION Contests
Free gifts on Purchase
Sponsoring Contests : Contests Product Promotion
Response From Market A W A R D S : A W A R D S 21st – 25th April 2008 Palais des Festivals, Cannes, France. E V E N T S : E V E N T S SONY India’s Grand Saawariya Stars Nite.
Invitation to Purchase.
Promotional Surprise Gifts LAUNCH PARTIES : LAUNCH PARTIES B R A V I A LCD TV SONY PLAYSTATION PRINT ADS TRADE FARES : PRINT ADS TRADE FARES SPONSORS : SPONSORS Serena vs. Henin
Sony Ericsson 2007 Finals