Category: Education

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Presentation Transcript

History : 

History Akio Morita & Marasu Ibuka on 7th may 1946 set up Tokyo Telecommunication Research Laboratories with $500 The company entered into consumer electronics market in 1950 with its tape recorder. In 1953, purchased the transistor technology from . In 1955 produced first transistor radio TR-55 In 1958 renamed the company as

Mergers, Acquisitions &Joint Ventures : 

Mergers, Acquisitions &Joint Ventures 1988- Sony Music Entertainment 1989- Sony Pictures Entertainment 1993- Psygnosis Limited 1995- Sony/ATV music Publishing 1997- ST Liquid Crystal Display Corporation 2001- Sony Ericsson 2002- Aiwa 2004- Sony BMG Music Entertainment, S-LCD Co. 2006- Sony NEC Optiarc Inc., Digital SLR from Konica Minolta 2007- Qreatic Design Inc. Moversa NXP Semiconductor

Management : 

Management Sir Howard Stringer- Chairman, Group CEO & Representative Corporate Executive Officer. Dr. Ryoji Chubachi- President of Sony Corporation, Representative Corporate Executive Officer & CEO of Sony Electronics. Katsumi Ihara- Executive Deputy President, CFO, Representative Corporate Executive Officer

. : 

. The Stock of the 21st century. Annual sales it consolidated:$56.6 billion. Why Buy Sony? Brand Name Solid Leadership. Known for quality & innovativeness No. of Product Lines: 14 Product Length: 64

Consumer Products : 

Consumer Products Television & Projector Home Video Home Audio Home Theatre System Digital Photography Video Camera IT & Computing

. : 

. Portable Audio Game Mobile Phone In-Car Entertainment Storage & Recording Media Battery & Charger Accessories

Television & Projector : 

Television & Projector LCD: 16 product under 6 different series. CRTV: 21”- 10 products, 25”- 7 Home & Business Projector: 11 Public Display Panels: 7

Home video, audio& home theatre : 

Home video, audio& home theatre DVD player & recorder: 10 Hi-Fi Audio System: 31 Home Theatre: 18

Games : 

Games Playstation 3: Console & Accessories 60 & 40 GB consoles Wireless Controller & Remote Playstation 2: Console & Accessories Memory Card

Slide 11: 

Digital SLR Camera: 4 Lens: 20 under 3 main categories. Digital Still Camera: 13 in various colors Accessories for its camera & lenses Photo Printer: 6

Video Camera : 

Video Camera HD Video Camera: 4 SD Video Camera:15 DVD: 4 Hard Disk Drive:3 Mini DV: 3 Lens& Other Accessories:65

IT & Computing : 

IT & Computing Laptops & Computers: 37 products in different categories. Memory Stick:8 Flash / Data Media:34

Other Products : 

Other Products Portable Devices: 45 In Car Entertainment: 41 Mobile: 42 models Storage Devices: 14 Accessories for all its products.


GLOBAL PRESENCE Head Office at Tokyo. Globally present nearly above 100 countries. Mainly manufactured in countries like USA, UK, Thailand, Malaysia, Japan & China.


PRESENCE IN INDIA Head Office at Delhi. Branch Offices at Guwahati, Kolkata, Ranchi, Chandigarh, Ghaziabad, Jaipur, Ludhiana,Lucknow,Panipat,Bangalore, Chennai,Coimbatore, Kochi, Hubli , Vijayawada, Hyderabad,Ahmedabad, Indore, Mumbai and Pune.

Distribution : 

Distribution 7000 Total Channel Partners. 1475 Dealers. 215 Sony World’s. 21 company owned service centres and 172 authorized service centres. Tie-up with Ingram Micro and Salora International as national distribution partners specially for Sony Ericsson apart from their distribution through Sony World. Main Warehouses are Chennai & Mumbai. Warehouse for each branch office.

Pricing : 


E- Commerce : 

E- Commerce Discount offered (10%,20%) Customers price Trinitron Technology

Benefits of Software : 

Benefits of Software Costs 88 % to 90% less than traditional methods If sony want to conduct price test using internet, Sony can do it in 48 hrs and they can get the results in 64 hrs.

Slide 23: 

Before and after prices $59 $89 Sales generated $767 $979 Number of orders 13 11 Gross profit after goods sold $16 $559 $803 Increase in profit is 43.6%

Main competitors : 

Main competitors LG, Nokia, Samsung in mobile phones. IBM, zenith, Compaq in IT and Computing. Apple in portable Audio LG, Onida, Samsung, Videocon in televisions and other accessories. Microsoft Xbox in Gaming Consoles. Kenwood, Panasonic in In Car Entertainment.

Strategies : 

Strategies How much sony will receive multiple return on the investment and in what time The difference in the prices of the country and the seasonal prices.

Slide 26: 

Television & Projector Rs.8000-Rs.7.5 lakhs Home Video Rs18000-Rs1.5 lakhs Home Theatre System Rs25000-Rs40000 Digital Photography Rs5000-Rs20000 Video Camera Rs70000-Rs2.5 lakhs IT & Computing Rs38000- Rs2 lakhs

Slide 27: 

Portable Audio Rs.1800-Rs.8000 Game Rs.12000-Rs.20000 Mobile Phone Rs.2000-Rs.20000 In-Car Entertainment Rs.8000-Rs.1.5lakhs Storage & Recording Media Rs.120-Rs.5000 Accessories


PROMOTION Contests Awards Events Press Releases Launch Parties Print Ads Free gifts on Purchase Sponsoring

Contests : 

Contests Product Promotion Penetration More Sales Response From Market

A W A R D S : 

A W A R D S 21st – 25th April 2008 Palais des Festivals, Cannes, France.

E V E N T S : 

E V E N T S SONY India’s Grand Saawariya Stars Nite. Invitation to Purchase. Promotional Surprise Gifts






SPONSORS Serena vs. Henin Sony Ericsson 2007 Finals

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