public relations

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

PowerPoint Presentation:

Ajinkya parekh Fagun joshi Presented by:- Role Of Public Relation In Business.

So what is public relations?:

2 So what is public relations? Let’s define the field……

FUNCTIONS OF PUBLIC RELATIONS:

FUNCTIONS OF PUBLIC RELATIONS 3 Writing Media relations Planning Counseling Research Publicity Marketing Communications Community relations Consumer relations Employee relations Government affairs Investor relations Special publics relations Public affairs and issues management Web site development and interface They are numerous:

PUBLIC RELATIONS IS A GROWTH INDUSTRY IN THE 21ST CENTURY!:

4 PUBLIC RELATIONS IS A GROWTH INDUSTRY IN THE 21 ST CENTURY! In numbers: PR is a multibillion-dollar business practiced by 158,000 professionals in the U.S. alone. Employment growth is increasing faster than average through the year 2012. PR has grown rapidly across the globe, from Europe to China, Latin America to Africa.

MARSTON’S FOUR-STEP “RACE” MODEL DESCRIBES THE PR PROCESS::

MARSTON’S FOUR-STEP “RACE” MODEL DESCRIBES THE PR PROCESS: R = Research A = Action C = Communication E = Evaluation 5

SHARPE’S FIVE PRINCIPLES: :

SHARPE’S FIVE PRINCIPLES: Honest communication for credibility Openness and consistency for confidence Fairness of actions for reciprocity, goodwill 2-way communication to build relationships Research and evaluation to determine actions and adjust for social harmony 6

Public relations, marketing, and advertising…… aren’t they all the same thing?:

Public relations, marketing, and advertising…… aren’t they all the same thing? 7

OVERVIEW:

OVERVIEW SRSL possesses India's largest sugar refining capacity(4000 tons per day ). SRSL is the fifth largest sugar manufacturer. SRSL accounts for 20% of India’s sugar exports. It is the leader in fuel ethanol with a 20% market share . Company’s current power and ethanol production is spread across various locations in Karnataka, Maharashtra and West Bengal.

PRODUCTS.:

PRODUCTS. PRODUCTS

PowerPoint Presentation:

PR STRATEGIES .

OVERVIEW OF THE COMPANY.:

OVERVIEW OF THE COMPANY. Shreya Life Sciences - Shreya Group Company – Started in 2001 Acuqired the Pharma Division of Rallis India Ltd., a TATA Group company. Acquistion of the domestic pharma business of Plethico Pharmaceuticals Ltd. In 2003 Today, Shreya Life Sciences Pvt. Ltd., Mumbai - India, operates through three Strategic Business Units (SBUs). Amadeus AkuCare BioLife

PowerPoint Presentation:

PRODUCTS

PR strategies . :

PR strategies .

PowerPoint Presentation:

Conclusion

authorStream Live Help