ministry of tourism ppt

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By Ajinkya Halgekar:

By Ajinkya Halgekar Ministry of tourism (MOT)


INTRODUCTION TO TOURISM Tourism is the largest service industry in India , with a contribution of 6.23% to the nation wide GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the " Incredible India " campaign. In India, the importance of tourism has been recognized before the Second World War. But the intervention of war had put a stop to the tourist promotion activities of the government. The first organized effort to promote tourism in India was made in the year 1945 . The committee was setup by the  Government of India under the chairmanship of Sir. John Sargent, the  educational advisor of the Government of India.


HISTORY FORMATION OF THE MINISTRY OF TOURISM It was on the 1st March 1958 that a separate tourism department was created in the ministry of transport to deal with all matters concerning tourism. The new department was put under charge of the director general who had under him one deputy director general and 4 directors each in charge of administration, publicity, travel relations and planning and development. By the presidential order dated 14th March 1967, the department of aviation and tourism which was under the ministry of transport and civil aviation was formed in to a separate ministry designated as the ministry of tourism and civil aviation, with two constituent departments 1. Department of Tourism. 2. Department of civil aviation. Then the ministry was put under the charge of a full time minister. It was after nearly 18 years that the subject o tourism was accorded a separate entity and became independent of transport. With the formation of the new ministry of tourism and civil aviation tourism got the importance due to it and thereby achieved all round expansion in its activities. Department of tourism  now become an attached non-participating office of the ministry of tourism and civil aviation headed by the director general of tourism. The functions of departments of tourism are both promotional and organizational.


THE SARGENT COMMITTEE The main aim of the Sargent Committee was to survey the potentialities of developing tourist traffic in India. The Sargent committee was of the opinion that it would be in the interest of India to encourage and develop tourist traffic both internal and external by all possible means. The committee wants to take a successful steps in the promotion of tourism . Which would result in a substantial addition, both direct and indirect, to India’s revenue .  And   if  it is properly organized, every aspect of business could benefited . During the time of independence, India had   enough   infrastructure  available for tourism. There was availability of different  types of Hotels catering to fulfill  both foreigners as well as Indians. Even the  transport and communication system operating  was adequate throughout  the country. Almost all the major tourist spots were easily accessible by rail or road, some even by air. All the airports  in the country were in a position to receive International tourist . However in the absence of a central tourist organization there was no co-ordination between the various services. Tourism in India developed properly only after a central tourist organization was set up as a result of the recommendation of the Sargent committee. One of the important recommendations of the committee was that a separate tourist organization should be set up at the centre with regional offices in metropolitan cities of Bombay, Delhi, Calcutta, and Madras


AIMS To promote India as a competent and credible MICE destination. To encourage growth of professionalism in the MICE segments and evolve an industry code of ethics. To  Promote India as a desirable travel destination to the international travelers. To give emphasis on the success of the brand incredible India.. To provide good services in a cost effective manner.


OBJECTIVES To upgrade the standard, quality and effectiveness of tourism marketing  to reach the goal of increased tourist arrivals and receipts (foreign exchange earnings and revenue) To facilitate the development and modernization of the Capital City in order to attract tourists and investment. To improve the standard and quality of human resources and provide quality training in the tourism sector on a sustainable basis. To ensure the up-grading and expansion of the stock of tourism attractions, facilities and supporting basic infrastructure on a sustainable basis. To promote domestic tourism in order to foster cultural cohesion and national integration as well as the re-distribution of income. To improve tourism management information system to ensure tourism development and promotion, particularly in the rural areas. To improve the standard and quality of tourism services particularly on small and medium scale enterprises towards wealth creation.

Role and Functions of the Ministry of TOURISM:

Role and Functions of the Ministry of TOURISM All Policy Matters Planning Co-ordination with other Ministries, Departments, State/UT Governments. Infrastructure & Product Development Human Resource Development. Publicity & Marketing: Legislation and Parliamentary Work Establishment matters. Vigilance matters. Implementation of official language policy. Budget co-ordination and related matters. Plan-coordination and monitoring. Assistance in the formulation of policies by providing feedback from the field offices. Monitoring of Plan Projects and assisting in the Plan formulation Coordinating the activities of field offices and their supervision. Regulation Inspection & Quality Control Infrastructure Development Assistance for Parliamentary work. Establishment matters of Directorate General of Tourism.

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Name of Award Recipient / Awarde 1 Best State/ Union Territory for Development of Tourism Infrastructure Arunachal Pradesh 2 Best State/UT (Tourism related programmes) Rajasthan 3 Best State/UT (Tourism related programmes)North East of India (including Sikkim) Sikkim 4 Best Rural Tourism Project Village Paranpur, Distt. Ashoknagar, Madhya Pradesh 5 The Most Innovative Tourism Project 1. Mahaparinivaran Express (Buddhist Circuit Tourist Train- IRCTC 2. Special Award – Ulsavam – Cultural Initative from Kerala 3. Special Award - Hop in & hop off Tours – Orissa Tourism Development Corporation

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6 Most Innovative Adventure Activity 1) International Paragliding Championship – VAGA Fest by Kerala Tourism Special Award – Holiday Moods Adventures Private Limited 7 Best Responsible Tourism Project “Better Together”- Responsible Tourism Initiatives from Department of Tourism, Kerala 8 Best Tourism Friendly Port Cochin Port Trust 9 Best Tourism friendly Golf Course Trivandrum Golf Club 10 Best maintained tourist friendly Monument 1. Qutab Complex , New Delhi 2. Special Award – Mandu , Madhya Pradesh

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11 Best Maintained Tourist Friendly National Park/Wild life One Award Sanctuary Corbett National Park 12 Most Disabled Friendly Monument /Tourist Attraction Qutab Minar , Delhi 13 Best Film (‘Rhapsodies from God’s own Country – Kerala’) Director (Tourism) 14 Excellence in Publishing (English) (The Monumental India) Shri Amit Pasricha Special Award (Architectural Treasures of Gujarat’ ) Tourism Corporation of Gujarat Ltd. 15 Excellence in Publishing (Hindi) (‘Srishti : Prakriti Ke Roop Rang’) M/s Srishti Publications 16 Best Tourism Promotion Collateral Publicity Material. Joint Award Department of Tourism Govt. of Tamil Nadu Department of Tourism Government of Karnataka

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17 Most Innovative Use of Information Technology/Website/Portal Madhya Pradesh Tourism Dev. Corporation Ltd. Special Award – Department of Tourism, govt. of Jharkhand Special Award – Trail Blazers Tours Pvt. Ltd. 18 Best Tourist Friendly Railway Station Karmali, Old Goa, Konkan Railway Corporation 19 Best Overseas Tour Operator to India (Americas Region) M/S SITA World Tours, Los Angeles, USA 20 Best Overseas Tour Operator to India (Europe) M/S TUI Travel Plc 21 Best Overseas Tour Operator to India (far East) H.I.S Co. Ltd , Tokyo 22 Best Overseas Tour Operator to India ( UK Region) M/S Kuoni , U.K

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Foreign Tourist Arrivals (FTAs) in India, 1997-2009

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Month-wise Foreign Exchange Earnings (FEE) in India, 2010

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Share of Top 10 States/UTs of India in Number of Foreign Tourist Visits in 2010

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India Tourism offices - Abroad New York ( United States of America ) Ms. Sujatha Thakur , Regional Director, Indiatourism 1270, Avenue of Americas , Suite 1808 , 18th Floor , New York 10020 USA . Phone : +1-212-586-4901/ 4902 /4903, Fax : +1-212-582-3274, E-mail: , Milan ( Italy ) Mr G C Bhuyan Manager, Indiatourism Via- Albricci 9. Milan 20122 , Italy . Phone: +39-2-8053506. Fax : +39-2-72021681, Email: , Los Angeles ( United States of America ) Mrs Anna Arya Director, Indiatourism 3550 Wilshire Boulevard, Suite 204 , Los Angeles , California 90010 2485 USA . Phone: +1-213-380-8855. Fax : +1-213-380-6111, E-mail : , London ( United Kingdom ) Mr. Jagdish Chander , Director Indiatourism 7 Cork Street , London WIS 3LH. Phone : +44-207-4373677, 7346613 Fax : +44-207-4941048, E-mail:

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Toronto ( Canada ) Mr. Ronjon Lahiri , Director, Indiatourism 60 Bloor Street, West Suite 1003 , Toronto , M4 W3, B8, Canada . Phone : +1-416-962-3787 / 3788, Fax : +1-416-962-6279, E-mail : <> Dubai ( United Arab Emirates ) Mr.Vikas Rustagi , Regional Director, Indiatourism Post Box 12856, NASA Building, AL Maktoum Road , Deira , Dubai , UAE. Phone: +971-4-2274848, 2274199. Fax : +971-4-2274013, E- mail: , Frankfurt (Germany) Mr. M.N Javed , Regional Director, Indiatourism Basler Strasse 48, D-60329, Frankfurt, AM-MAIN 1, Federal Republic of Germany. Phone : + 49-69-2429490, 24294927 Fax : + 49-69-24294977, E-mail: Johannesburg (South Africa) Mr. T.W.Sudhakar , Director, Indiatourism P.O. Box 412542, Craighall 2024, Hyde Lane, Lancaster Gate Johannesburg-2000,South Africa. Phone : +27-11-3250880, Fax : +27-11-3250882, E-mail:

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Amsterdam ( Netherlands ) Mr R K Bhati Director, Indiatourism Rokin 9/15 1012 KK Amsterdam Phone: +31-20-6208991, Fax : +31-20-6383059, Email : Australia (Sydney) Mr. Amar Singh , Assistant Director , Indiatourism Level 5, 135 King Street Glasshouse Shopping Complex Sydney,  NSW  2000 Tel: + 61 2 9221 9555, Fax: + 61 2 9221 9777 E-mail: Paris ( France ) , Dr R K Patnaik , Assistant Director Indiatourism 11-13, Bis Boulevard Haussmann Singapore (Singapore) Mr Rajesh Talwar , Director , Indiatourism 20, Kramat Lane,


FUTURE PLANS AND POLICIES To achieve a superior quality of life for People of India through development and promotion of tourism, which would provide a unique opportunity for physical invigoration , mental rejuvenation, cultural enrichment and spiritual elevation. To develop India as one of the most preferred tourist destinations and to increase the number of Foreign Tourist Arrivals (FTAs) to 8 million by 2015.

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To promote more vigorously the domestic tourism in the country and to increase the number of Domestic Tourist Visits to 800 million by 2015. To substantially reduce the gap in the availability of skilled manpower in the hospitality sector and to create necessary educational and training infrastructure. To facilitate the improvement in the quality of existing tourism infrastructure and encourage the creation of new infrastructure. In this aspect to have 5 Mega tourist destinations / circuits developed in an integrated/holistic way by 2015. To facilitate the augmentation of accommodation for the tourists specifically budget category accommodation. To promote sustainable tourism in the country and development of niche tourism products. To further strengthen the measures for tourist’s safety and security and improving the quality of tourism services. In collaboration with the States/UTs to strengthen the mechanism for bridging the data gaps in various fields of tourism statistics and monitoring mechanism for timely implementation of the projects sanctioned under Central Financial Assistance Schemes.


APPROACHES OF MOT Public-private partnerships should promote investment and tourism development. Cultural and heritage tourism should be a core integrating factor in communities. That micro, small and medium sized enterprises (MSMEs) and corporate social responsibility (CSR) are key to sustainable tourism development


SWOT ANALYSES OF MINISTRY OF TOURISM STRENGTHS AND WEAKNESSES Among the strengths of the parastatal entities analyzed we have: existence of well-established and developed tourism in the “national parks”; mandate that includes hunting, an important source of income; well defined functions that are recognized by everyone; existence of a permanent external funding source such as foundations; numerous representations in the field, decentralized and short-range management; competent and motivated staff; participatory management included in the functions or implemented effectively; possibility of acquiring land to create new protected areas.

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WEAKNESSES A s far as weaknesses are concerned, the following is emphasized: insufficient financial (and human) resources to carry out the mandate; only or main source of income; internal s far as weakness organisation problems; mandate that is either too restricted or too broad to ensure coherent management; excessive dependence on donors; political instability/ interference; too rapid creation, without giving due consideration to short term developments and/or without vision; difficult relationship with the local communities; relatively low and uncompetitive salaries; outdated laws and policies; isolation from other structures. Some of these points are pertinent to Mozambique and should be taken into consideration when establishing the parastatal entity.

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