Presentation Transcript
WELCOME :WELCOME THE killing STRATEGY
SUCCESS STORY SHOULD STARTS WITH :SUCCESS STORY SHOULD STARTS WITH WE WILL DO IT
HOW COULD WE ? :HOW COULD WE ?
Most Happppennnning …City Across INDIA :Most Happppennnning …City Across INDIA
TARGET MARKET :TARGET MARKET
CYBER TOWERS :CYBER TOWERS
MICROSOFT CAMPUS :MICROSOFT CAMPUS
WIPRO CAMPUS :WIPRO CAMPUS
CYBER GATEWAYS :CYBER GATEWAYS
? :? WHAT IS NOT THERE !
IN THE STORY THE NEXT BEAUTIFUL SCENE :IN THE STORY THE NEXT BEAUTIFUL SCENE HOW WE WILL DO IT ?
SOLDIERS SHOULD STARTS FROM :SOLDIERS SHOULD STARTS FROM
WHO ? :WHO ? Driving Sales With Segmentation
Answer for the most important questions :Answer for the most important questions Who are Our best customers?
What products and services do they need?
When will they need them?
How do they want to interact with us?
Why do they behave the way they do?
RETAIL CUSTOMER ACQUISITION STRATEGY :RETAIL CUSTOMER ACQUISITION STRATEGY SMART ACTIVITIES
SMART ACTIVITIES :SMART ACTIVITIES DATA FROM VARIOUS SOURCES
COLD CALLING
PRESENTATIONS IN CORPORATES
KIOSKS IN PRIME LOCATIONS
COMPETETIVE ADVANTAGE
ROAD SHOWS
EXHIBITIONS
EVENTS
HNI CUSTOMER ACQUISITION STRATEGY :HNI CUSTOMER ACQUISITION STRATEGY SLOW POISON STRATEGY
SLOW POISON STRATEGY :SLOW POISON STRATEGY HNI CUSTOMERS ALREADY WITH OTHER BROKING FIRMS
FIX APPOINTMENT FOR PERSONAL INTERACTION
INJECT OUR PRODUCT IN THE MIND OF THE CUSTOMER
CONVINCE HIM TO TRY OUR PRODUCT
GRADUALLY KILL THE ASSOCIATION WHICH HE HAS WITH THE FIRM
HOW CA N WE DO THAT ? :HOW CA N WE DO THAT ? BEST SERVICE
HNI INVESTORS READY TO TAKE RISK :HNI INVESTORS READY TO TAKE RISK REFERENCES FROM EXISTING HNI’S
TRAKING THE DATA OF OWNERS OWNING ABOVE C – CLASS CARS
TRAKING CUSTOMERS WHO ARE RECIDING IN POSH AREAS ( BANJARAHILLS , JUBLEE HILLS.)
TOP KNOTCH PEOPLE WORKING FOR VARIOUS COMPANIES.( CEO’S,MD’S,)
BIBLE TO DRIVE SALES TEAM :BIBLE TO DRIVE SALES TEAM MOTIVATION
LISTENING
DSR
MIS
BRIEFING SESSIONS
PERFORMANCE REVIEWAL
EMPLOYEE RETENTION
COMPETETORS COMPARISION :COMPETETORS COMPARISION MONTHLY CLIENT ACQUISITION NUMBERS
PLAYERS IN THE STOCK BROKING MARKET :PLAYERS IN THE STOCK BROKING MARKET ICICI DIRECT -> 1700
INDIA BULLS -> 600
SHARE KHAN -> 1070
5 PAISA -> 300
IDBI CAPITAL MARKETS LTD-> 302
RELIANCE MONEY
RELIGARE
KOTAK
FEW COMPETETORS ORGANISATIONAL HIERARCHY :FEW COMPETETORS ORGANISATIONAL HIERARCHY
SALARY & INCENTIVE STRUCTURESHARE KHAN :SALARY & INCENTIVE STRUCTURESHARE KHAN
ORGANISATIONAL HIERARCHY OF 5 PAISA :ORGANISATIONAL HIERARCHY OF 5 PAISA
SALARY & INCENTIVE STRUCTURE 5 PAISA :SALARY & INCENTIVE STRUCTURE 5 PAISA
ORGANISATIONAL HIERARCHY OF INDIA BULLS :ORGANISATIONAL HIERARCHY OF INDIA BULLS
SALARY & INCENTIVE STRUCTURE INDIA BULLS :SALARY & INCENTIVE STRUCTURE INDIA BULLS
ORGANISATIONAL HIERARCHY OF ICICI DIRECT :ORGANISATIONAL HIERARCHY OF ICICI DIRECT
SALARY & INCENTIVE STRUCTURE ICICI DIRECT :SALARY & INCENTIVE STRUCTURE ICICI DIRECT
ORGANISATIONAL HIERARCHY OF IDBI CAPITAL MARKETS LTD :ORGANISATIONAL HIERARCHY OF IDBI CAPITAL MARKETS LTD
SALARY & INCENTIVE STRUCTURE IDBI CAPITAL MARKETS LTD. :SALARY & INCENTIVE STRUCTURE IDBI CAPITAL MARKETS LTD.
THANK YOU :THANK YOU