The Event Marketing Guide 2020 | AIDA


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Here’s a comprehensive event marketing guide for 2020, tailor-made with some innovative ideas to cope up with the global COVID-19 pandemic. Check the PDF. Visit website -


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THE COMPLETE GUIDE FOR EVENT MARKETING IN 2020 As the spread of coronavirus grows rapidly its impact on the economy and on the event marketing industry is becoming more adverse with every passing day. Business travel trade shows and conferences have been cancelled. A strict exercise of social distancing has compelled event marketers to replace in-person meetings with ​virtual event apps ​and conduct video conferences through ​events apps that are intuitive and technologically diverse. Events are the crux of business communications and the global economy cannot afford to cancel all events in 2020. Event marketing professionals need to figure out how to keep people safe and connected under these highly complicated circumstances. Here’s a comprehensive event marketing guide for 2020 tailor-made with some innovative ideas to cope up with the global COVID-19 pandemic. Event Marketing Strategies for 2020 To guide you through an effective event marketing plan under the COVID-19 public health emergency you need to implement some new strategies. Event marketing strategies that worked in 2019 would not work for 2020 as the dynamics of social communications have changed drastically. ● ​Set Up Virtual Events and Online Meeting First you need to consider all of the financial aspects. Since in-person events are not allowed you need to save costs and invest in the alternative option - virtual events. With omnipresent internet connectivity you can host successful virtual events through real-time video conferences webinars and live streaming shows. Even if the attendee rates are not high enough you can promote how these virtual events play an instrumental role in protecting the health of attendees. With forefront messaging and convenient rescheduling attendees can get a clear idea about each one of your virtual events for 2020. ● ​Go Digital with Event Mobile Apps Video calls from smartphones and desktops can’t deliver the same experience as live events. But you need to use web technologies for ensuring none of the attendees come in contact with the virus. You can use event mobile apps for paperless registrations. Virtual events platforms can help you host smooth webinars and digital demos of business expos. By creating dynamic content on these virtual event apps you can keep all parties tuned in to the upcoming events. ● ​Increase Event Engagement with Online Interactions

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Virtual event mobile applications can also help you connect with vendors and keep the conversation going. You can upload new policies for educating your event marketing for any on-site setups. Online communication channels can keep the conversations more open and frank which would proactively increase the engagement of attendees in the event. Update your virtual event websites with interactive online activities such as quizzes games and trivia. You can also leverage the power of outbound messaging through popular social media platforms such as Facebook LinkedIn and Twitter. Managing Virtual Events and Meetings Virtual events however need some high-level management. Large corporations build their own virtual events platform to manage their online shows webinars and video conferences. Similarly you can adopt a virtual events platform and keep a track on: ● Event registrations ● Special invitations ● Alignment of event itinerary ● Rescheduling ● Follow-ups ● Event cancellations This will not only help you control the costs but also improve the relationships of attendees with your events/brands considerably. What to Expect from Event Marketing in 2020 Due to the unexpected turn of events no one can come up with an official playbook on how to plan and promote events for 2020. As a responsible event marketer you can make informed decisions and plan properly for handling events this year. You should avoid suspending events unless deemed necessary. Instead you should opt for alternative measures such as virtual events and keep the shows running for attendees at the convenience of their homes mobile phones and computer screens. While doing so you must also develop intentions to promote public health and safety. In 2020 every event marketing professional must pledge to promote awareness about the coronavirus and promote the authentic developments of its prevention and cure. By staying abreast of the World

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Health Organization event marketing companies are expected to spread the correct knowledge of battling this terrible pandemic through their events. Original Source: ​

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