Slide 3: “To satisfy our customers by ensuring total quality management and providing healthy food without discrimination of rich and poor” Problem/Opportunity Size : Problem/Opportunity Size Increasing number of health issues
Increase in Inflation Rate
Lack of Availability of “Hygienic Food”
People having no easy access to market SOLUTION : SOLUTION Purmaza food on time
Availability at low price
Meal on Wheel service Management Team : Management Team BUSINESS MODEL : BUSINESS MODEL INTELLECTUAL PROPERTY : INTELLECTUAL PROPERTY Symbol is trademark Name is trademark Slogan is trademark INDUSTRY : INDUSTRY Food industry is very competitive.
Globally – growing stage
Pakistan – growing stage
Local industry size – very large
Global industry size – large TARGET MARKET : TARGET MARKET Upper Middle Class, Middle Class, and Lower Middle Class
Intended Target Market
Heavy traffic areas COMPETITORS : COMPETITORS Direct Competitors
Other Food Cafes Financial Ratios : Financial Ratios Exit Strategy : Exit Strategy We can rent out our vans to any company.
We can sellout the furniture and rent out our kitchen to program casting studios. Opportunity for Investors : Opportunity for Investors Human Resource Investment