Connect Digital Signage: Connect Digital Signage Be Seen...


Agenda: Agenda What is Stars Centre? Stars Centre Division. Customers Demographics. Only in Stars Centre… Digital Signage. Digital Signage Scale. Why Digital Signage? Digital Signage Content. Advertisers Benefits. The Advertising Packages.


What is ?: What is ?


Stars Centre: Stars Centre Stars Centre is the latest commercial landmark in Cairo with a more than 750 million dollars investment.


Stars Centre: It is regarded as the first integrated urban sophisticated project of its kind in Egypt. Stars Centre


Stars Centre Division: Stars Centre Division


550 shopping complex: 550 shopping complex It encompasses an interplay of both convenient and upscale local and global brands for the first time in Egypt such as:


Food Court: Food Court Plentiful Diversified


Customers Demographics: Customers Demographics


Customers Demographics: Customers Demographics Ages Ranging from 9+. A, B, C…etc. Outgoing, and extravagant. Stylish, prone to experimentation and selective. Out there for a good time.


Only in Stars Centre…: Only in Stars Centre…


Only in Stars Centre…: Only in Stars Centre… 65,000 visitors/weekdays. 100,000 visitors/weekends. 200,000 visitors/occasions.


Digital Signage: Digital Signage


Digital Signage: Digital Signage In the USA, digital signage industry is a leap in the field of media production. It has experienced a market growth of more than 50 percent since its late inception in 2006. Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing. (eweek.com: Cisco Eyes Digital Signage)


Digital Signage: Digital Signage A New Advertising Medium in Egypt with 4 purposes in MIND


Slide17: Creativity in our Make Effectiveness in our Net-Result Flexibility in our Innovation Simplicity in our Design Digital Signage


Digital Signage Scale: Digital Signage Scale


Digital Signage Scale: Digital Signage Scale 500 Screens Size 40’’. 14 hours/day. Dynamic Medium. Point of interaction.


Digital Signage Content: Digital Signage Content


What is Shown on the Digital Signage?: What is Shown on the Digital Signage? Airing 14 hours a day with eye-catchy diversified content as: Music Video Clips. Sports. Movie Scenes. Fashion Shows. Breaking News. Advertising Spots. Cartoon.


What Kind of Advertising?: What Kind of Advertising? Regular Spots. Branding Commercials. Sales promotions. New product arrivals. Infomercials. All Sorts of messages will be delivered.


Advertisers Benefits: Advertisers Benefits


Advertisers Benefits: Advertisers Benefits Wide exposure with a proactive medium. Timely, cost-efficient and easy to customize . Effective content management and distribution. High impact communication with existing and potential customers. Encouraging impulse-buying at the checkout counters. Unique, flexible, and unconventional.


The Advertising Packages: The Advertising Packages


The Advertising Packages: The Advertising Packages


Thank You : Thank You Any Questions… call 0 100 202 100