agx.in-Case Study - Titan - Signage Installation

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We achieved uniformity and consistency of brand colour across 1400 locations. The rate of execution was 5 installation/day pan India. Our solution covered 3 major brands of Titan- Sonata, Fastrack and Titan. Titan presented AGX with a trophy for outstanding performance on the 1000th signage installation itself. Learn More : https://www.agx.in/case-studies/titan-2/

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Case Study | Titan | Best Signage Manufacturer Company In India. a g x . i n/case-studies/titan-2 TITAN Titan Company Limited earlier known as Titan Industries Limited is an Indian consumer goods company. It is a joint venture between Tata Group and the Tamil Nadu Industrial Development Corporation. It commenced operations in 1984 under the name Titan Watches Limited. In 1994 Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013 Titan entered the fragrances segment with the brand Skinn and later that year it ventured into the helmets category under its brand Fastrack. Today Titan is Tata Groups largest consumer company. THE ASK The non-exclusive outlets which sold multiple brands of Titan were having non-uniform and inconsistent signages across India. The pan-India execution would include Tier 1 2 and 3 cities. The customer wanted to standardize the formats and was looking for a solution provider who can make the transition a seamless experience. THE SOLUTION We utilized multiple materials of various finishes to design the hierarchy of signages add a premium finish to a specific brand. We created a distinctive look for day and night by making the steel coloured logo turn white. We reduced the power consumption by almost 50 achieving the same brightness of the signage. The complete solution was warranted for 5 years. THE RESULTS We achieved uniformity and consistency of brand colour across 1400 locations. The rate of execution was 5 installation/day pan India. Our solution covered 3 major brands of Titan- Sonata Fastrack and Titan. Titan presented AGX with a trophy for outstanding performance on the 1000 signage installation itself. KEY TAKEAWAY Understanding the pain point of the customer and thinking from the customer’s perspective helps in giving rise to innovative idea. th 1 / 1

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