Multi Level Marketing & MODICARE : Multi Level Marketing & MODICARE Presented by:
Akshit Agrawal MLM : MLM Multi-Level Marketing(sometimes called Network Marketing, Referral Marketing or Direct Marketing), multiple levels of people are marketing a product to consumers.
A sales representative (also referred to as a distributor, member, affiliate, partner or associate) gets customers and recruits and trains another sales rep to get customers.
The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing. Slide 3: Sales rep gets customers and trains another sales rep to get customers.
“Refer a friend and you’ll receive a discount on your next purchase,” this is multi-level marketing. THE TRADITIONAL COMPANY : THE TRADITIONAL COMPANY In a non-MLM company, a sales manager and sales reps are hired by the company.
Once a sales manager is overwhelmed, the company can hire another manager or convert a sales rep into a manager. Slide 5: Traditional companies (non-MLM) use “Multi-Width” Marketing. The Multi Level Company : The Multi Level Company An MLM company “starts” by recruiting one person who gets customers and recruits sales reps with the option to become a manager.
The MLM company only pays commissions, not salaries.
This is beneficial to the company because of rapid expansion by the number of trained sales reps.
This is also beneficial to the sales reps because their income isn’t limited to only what they can sell - they can also earn commissions for having trained other sales reps. MLM Compensation Plan : MLM Compensation Plan Unilevel Plan
Binary Plan UNILEVEL Plan : UNILEVEL Plan As the name suggests, the plan allows a person to sponsor one line of distributors, called a "frontline.“
There are no width limitations, meaning there is no limit to the amount of people one can sponsor in the frontline.
The common goal of this plan is to recruit a large number of frontline distributors and then encourage them to do the same.
Use only one commission type, the level commission type. STAIRSTEP Plan : STAIRSTEP Plan Sales volume is created by recruiting and by retailing product.
Various discounts or rebates may be paid to group leaders.
Once predefined personal and/or group volumes are achieved, a representative moves up a commission level.
The original upline usually continues to be compensated through override commissions and other incentives. MATRIX Plan : MATRIX Plan Matrix plans often have a maximum width and depth.
When all positions in a representative's downline matrix are filled a new matrix may be started.
Representatives in a matrix earn unlimited commissions on limited levels of volume with minimal sales quotas. BINARY Plan : BINARY Plan It allows distributors to have only two front-line distributors.
This "spillover" is one of the most attractive features.
The primary limitation is that distributors must "balance" their two downline legs to receive commissions. MLM Companies in INDIA : MLM Companies in INDIA Amway
RMP What’s wrong with MLM…?? : What’s wrong with MLM…?? MLM Sales Technique: Rumors, Defamation
Math and Common Sense
Learning the Hard Way(exploitation of personal relation)
"Mother, Let Me Tell You About a Fantastic Opportunity..."
Motivation: Powerful but Misguided
Exaggerated income claims Modi Group of Industries : Modi Group of Industries Started business with just Rs.400 in 1932
“Working for yourself may not be the surest way, but it definitely is the only way to succeed in life.”
Strong belief in himself and the concept of self-entrepreneurship
Today the Modi Group is among the top Industrial Conglomerates in India
The Group has a large number of joint ventures with world leaders such as Philip Morris, Estee Lauder, Olivetti, Alcatel, Revlon, Rank Xerox and Walt Disney MODICARE : MODICARE Samir Modi, lives with his dream that there is no force in the power of this earth that can stop an idea whose time has come
The success of Indians worldwide amazed him, If at all Indians could replicate their success in India as they had done globally, it would have to be through economic self-determination.
The answer to this was obvious….opportunity!
Boston Consulting Group laid the framework, Andersen Consulting began to engineer the processes, and the Umezawa group of Japan established the product research, selection and launch processes
The Board of Directors headed by Samir’s father, K.K. Modi, an accomplished marketer himself, comprised of the nations top professionals and executives.
On the 30th of March 1996 Modicare was born Slide 17: PART OF THE KK MODI GROUP
PIONEER NETWORK MARKETING
COMPANY IN INDIA.
LAUNCHED IN MARCH ‘96 WITH 400
CONSULTANTS IN DELHI.
OFFICES IN OVER 45 CITIES WITH
OVER 12 LAKH CONSULTANTS
ACROSS THE COUNTRY. MODICARE SUCCESS STORY Slide 18: CONVENTIONAL MARKETING Slide 19: MODICARE NETWORK MARKETING Modicare Mission : Modicare Mission “ Our mission is to drive growth profitably through innovative business development processes.We will engage more and more people in our business and continue to expand in domestic and international markets.We will continuously up-grade our product portfolio to provide better value to our customers and explore new opportunities to leverage our strengths in distribution “ Modicare Values : Modicare Values Fair-play
Creativity & Innovation
Teamwork How Modicare Marketing Scheme Work : How Modicare Marketing Scheme Work You join the Modicare by paying some amount of money
Next you have to spread the concept and make new members under your name
You keep adding members and you are paid a percentage of their joining fee
Modicare also offer upto 30% retail profit on their product sale
You keep adding new members and sell products… Modicare Foundation : Modicare Foundation MODICARE contributes 1% of its sales to the Modicare Foundation.
Its primary focus is on giving back to society what it receives from it.
It was set up in 1996, with the commitment to prevent the spread of HIV/AIDS.
Provides supportive platform for individuals and organisations.