slide 1: GetDrip – Best Mailchimp Automation Alternative
The biggest hindrance for any businesses whether small or medium is converting leads to paid
customers. The question is not whether you have the best product or services to offer. It’s more
concentrated on- what marketing automation tools you have to market this product or service.
Marketers are moving from manual to automation. Almost 76 percent marketers agree that
automation of marketing is essential according to Ascends2’s ‘Marketing Automation
Trends‘ survey for 2016. 71 percent businesses have already adopted automated marketing of which 36
percent use it extensively. Reports have it that 23 percent companies are likely to adopt the same in the
near future.
Mailchimp Automation Alternative
Dependencies are getting replaced by powerful tools. Marketers now have the power to automate a
personalised conversation with their users. Be it lead generation lead nurturing or converting- an
automation marketing tool has solution that encompasses everything.
GetDrip Automation Tool
The market is full of options. Many tools have been in the market for a longer time such as Mailchimp
Marketo and Hubspot. Despite being here for quite sometime many new automation tools are making
way. One such is GetDripmarketing tool.
Founded by Rob Walling and launched in 2013 Drip will welcome you with the hard-hitting question
prominently put up on the homepage: “why are the tools in this space so ridiculously expensive and
adding insult to injury so hard to use”
slide 2: Following with an efficient answer Drip ensures that you know why you are here. You will love Drip
because it exactly knows the pain points and vehemently addresses them for you before you start
exploring the tool.
I also covered about GetDrip in previous post 7 Next Generation Drip Email Apps that Drive Conversion.
Features to explore
Drip allows you to craft every interaction with your leads trial users and customers like an artisan
Drip marketing automation tool has been put out as a ‘lightweight’ alternative to existing popular
automation tools. How exactly Drip will fit your business is explained elaborately on the homepage
itself. So we will directly move to the unique features that makes this tool a go-getter.
Check GetDrip Features
Email Opt-In Widgets
• Instantly captures every subscriber on any and every page of your site via the live chat widget.
• Either use an existing form you have or copy-paste the HTML form markup provided by Drip
automation tool to use directly on your website.
• Retain your users’ attention for few more seconds with a properly-timed pop-up as they are
about to exit from your website.
• You can ditch coding as every form on Drip comes with a public hosted version.
slide 3: Crash Course for Mailchimp Automation Alternative-GetDrip
Most Live chat pop-ups talk about user support help and so on. Drip automation will offer you a
trimmed down and a precise marketing automation crash course for FREE. An actionable 7-part email
course to stay ahead of the curve is a bonus.
Automated Email Campaigns
• Send a sequence of emails Drip Campaigns do Broadcasts to notify about a new blog or a
repeated event and trigger automated email responses to specific events or actions.
• Flexible segment builder helps in identifying the right users for a specific email.
• Every email sent out goes through Liquid templating system which means you can edit your
email content for each subscriber if needed before you send.
Lead Tagging and Scoring
Drip automation tool automatically tags your users based on their actions and activities like clicking on
any link in email visiting a page of your website making a purchase or to any other event you have
created for your users. Drip also gives you the option of adding unlimited custom fields like ‘name’
‘phone no’ etc.
Based on the activities of your lead Drip automatically generates a lead score helping you to filter
which are the most potential leads for conversion.
Free Crash Course on Marketing Automation
slide 4: GetDrip Automation Track Performance-MailChimp Alternative
API Integration
Drip has a full-featured Javascript and server-side RESTful APIs and outbound webhooks. It also has
integration with Segment.com
For more details check these docs.
Third-Party Integration
Drip has almost a dozen of applications integrated in it. Starting with shopping cart applications to CRM
and payment gateways- Drip has integrations with Chargify close.io shopify PayPal KickOffLabs and
many more.
Maintain a Healthy List
Drip enables you to regularly monitor your subscriber list. You can easily remove users who are not
engaging with your emails. This can help you keep a check on your cost as well and maintain a high
quality subscribers’ list.
Everything’s Automated
Drip has 11 triggers and 14 actions in the automation rule builder. This can be used for lead tagging
opting leads in and out of email campaigns record conversions send these conversions to another
application like a CRM and much more. Drip also automatically tracks your subscribers’ activities and
various other performance merits.
slide 5: Visual Workflow
Visual Work Flow of GetDrip-MailChimp Automation Alternative
It has also recently announced Visual Workflows. Now you can craft your entire journey into an
attractive visual. This feature is available for every account of Drip. Its a six step matter where you can
put in your goals including the if-then logic and splits as required. The visuals are an easy step-by-step
compilation to give you error-free workflow.
slide 6: Six Step Work Flow of GetDrip-MailChimp Automation Alternative
Pricing Plans
GetDrip review is incomplete without looking at pricing plans it offers. It is a powerful automation tool
that comes in four different pricing plans.
Basic at 49/month for 2500 subscribers
Pro at 99/month for 5000 subscribers
These two plans do not include Salesforce Integration and Remove Drip Branding.
Business plan comes at 149/month for 12500 subscribers and High Volume plan will be calculated for
you based on the number of subscribers you have. However it has to be more than 12500 subscribers.
For instance if you enter 15500 in the no. of subscribers’ column the amount will come to
184/month.
You can opt for a trial version for 3 weeks after which you will be charged. You can upgrade or
downgrade your plan anytime you want.
slide 7: Users wide and far have praised this marketing automation powerhouse tool/app.
Drip has measurably improved the number of new customers I net each month
– Brennan Dunn Planscope
Start Drip Free Trial
MailChimp Alternative – GetDrip
Drip Vs Mailchimp: Feature Comparison
Mailchimp automation tool is definitely awesome and is quite popular too. However there are reasons
more than one why you would love it if you shift to Drip. Here’s why –
• Drip handles “Lists” differently than Mailchimp. Mailchimp requires you to create a list for an
email campaign. Incase you want to send another email to only few members of that list you
will have to create an additional list manually. You don’t have all the emails listed down at one
place. In Drip every email ID ever added is included in the ‘global list‘. You can easily create
groups and customise your email campaign. However subscribers who are not active are
automatically opted out from the list.
• You can tag subscribers based on their activities making it a lot more easier in planning which
email to send whom. Mailchimp doesn’t have that.
• Opt-in forms in Mailchimp has to be settled manually to make it appear anywhere on your
website. With Drip you have a ready to paste HTML code. You can always use third-party
integrations to do this.
• Drip provides just one default email template unlike that of Mailchimp. In comparison to
Mailchimps variety of email templates Drip might look a loner but Drip wins the game with just
one template. The default email template in Drip is mobile-friendly and has some nice
typography and layouts. The email template will give you a feel of receiving an email from a
friend. Mailchimp seems to confuse marketers with a host of email template designs but
reducing the email performance quality to some extend.
Drip is a strong competitor of MailChimp and is a top class solution for autoresponders. Start building
personal connection with your users and make the maximum of your potential leads. The quicker you
reach your users the better are your chances to build a strong customer relationship. You can now
request for a demo or start using it right-away.
Start Using Drip