Slide 2:
To really cash out on Google you need a high keyword search engine ranking. Sure search engine marketing is a great topic to focus on, but more importantly if you are not targeting the right keywords from the very beginning you're going to be wasting a lot of time, effort, energy and money.
Slide 3:
To begin, what kind of keywords are you going after? Do you plan on targeting something that is a one phrase keyword? Have you thought about the long tail keyword? The long tail keyword is nothing new to Internet marketing or business, yet it still is a concept that so many people just tend to gloss over.
Slide 4:
Many times this is called the "commercial intent" or "buying intent". A lot of marketers will have different names for it, yet the concept behind this is simple. The keywords your visitors type in - are they freebie tire kickers or do they plan on spending some money? Now if you prefer to deal with people that waste your time that's fine. However, I'd prefer to deal with people that want to spend money and invest in themselves, business, family or whatever else they like to spend money on.
Slide 5:
Would you rather build strong relationships with people who could rave about you, your products and business instead of people who always just have their hand out looking for more free "stuff?" Giving away free stuff is fine to build a relationship with people, however at some point you will need to ask yourself is anyone particular relationship going to be profitable for you or are you actually wasting more resources than truly necessary? Sometimes in business you have to say, enough is enough. Giving up at some point is okay if all the stars are truly aligned and stacked against you.