Sales and Marketing training in Lagos

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Presentation Description

Marketers' forum for solving real life issues affecting marketing and sales excutives. www.dutconsulting.com

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Presentation Transcript

Marketers’ Forum:

Marketers’ Forum Challenges Facing a Marketing Manager in the 21st Century include the followings: Market Segmentation Product Line Extension TQM (Total Quality Management) Creation of personalized customer relationships Calculating the lifetime value of customer and investing in it Satisfying and retaining existing customers Using predictive modeling to target customers and existing customers Product proliferation Increase in market share Extensive Sales Promotion Eroding the advertised-brand dominance Objectives. Participants would learn to: Use business information for competitors analysis Identify appropriate business model for business sustainability Develop flawless business-aligned marketing plan. THEME: Marketing Planning: Model and Practice For Whom: Sales, Business Dev and Marketing Managers Training Methodology: Training, Group Session, Individual Action Plan Benefits: Saves time and money while providing real value for money Proffer solutions to real life marketing Challenges It provides opportunity for networking Contact: Joke: 2348189870109, 07038877379 info@dutconsulting.com Elephant Cement House, Alausa, Lagos Fee: N20, 000 (Lunch, Material and Cert.) Dates: 15 th June 2011. Time: 9am-2pm Registration before 1 st June 2011 attracts 20% discounts. Registering 3 or more participants attract 20% discount.