ACKERLY Powerpoint Validating

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Ackerly Relucio Validating Exam Powerpoint DLSU


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Web 2.0 and Social Media:

Web 2.0 and Social Media PowerPoint Validating Exam ACKERLY RELUCIO


AGENDA Learning Objectives Web 2.0 Social Media

Learning Objectives :

Learning Objectives Understand the nature of Web 2.0 and its business applications Understand online communities and how social network are evolving Describe how businesses are using Web 2.0 applications to carry out a variety of business functions more effectively Understand how business evaluate the effectiveness of their social media strategies and tactics Describe how the Internet is evolving and the significant changes in the near future

WEB 2.0:

WEB 2.0 New Models driven by Web 2.0 Broadcast vs. Conversation Models What is Web 2.0 Web 2.0 technologies and Tools Web 2.0 attitude

New models driven by Web 2.0:

New models driven by Web 2.0 Use of wired and wireless methods to access the Internet Streaming audio and video files over smarphones Web pages change their appearance constantly in response to how we interact with them Users favor use of social networks, tweets and text over email to communicate Keep updated by reading blogs, online publications and share them with family and friends People share their blogs, post their own videos and share their own pictures Individuals buy travel arrangements, books, goods, and music online

Broadcast vs. Conversation Models :

Broadcast vs. Conversation Models Previously, information is communicated via broadcast model where messages flowed from sender to receiver (like traditional media) Today, there is social connections between individuals and organizations, government and other entities. Communication is flowing back and forth between sender and receiver

What is Web 2.0 :

What is Web 2.0 Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blog s, wiki s, RSS and social bookmarking . ( ) Tim O'Reilly is generally credited with inventing the term

Web 2.0 technologies and tools :

Web 2.0 technologies and tools Blogs Wikis Social networking service Sharing sites Widgets and mashups Social bookmarking Social media


Blogs Short for web log; authors are called bloggers Users regularly post information for others to read Blogs are generally used for content marketing (where valuable information is shared with current or prospective customers) Blogs are used by politicians to communicate their advocacy Blogs are used by business to inform employees to inform, motivate, inspire them. Blogs can be alternative to printed publications which take a long time to prepare.

Wikis :

Wikis A site allowing people to add or update information on the site Wikis are a collaborative work performed by many participants Popularized by wikipedia which became the popular general reference work on Internet making obsolete traditional enyclopedia Business can create wikis to allow employees and customers to contribute information that will form a knowledge base resource who needs information

Social Networking Service :

Social Networking Service A website where individuals, defined by a profile, can interact with others. Interaction can take the form of posting messages, sharing photographs or videos, sharing links to online material, instant messaging and so on. Users are allowed to control who has access to information posted Sample sites: Facebook, Twitter, Linkedin etc.

Sharing sites :

Sharing sites Dedicated to sharing various kinds of media, including video, audio and photos. Another form of social networking site where users interact with each other leaving comments about videos, posting video responses and even creating channels for their video content They allow posting of comments Sample sites: Youtube , Flicker, Authorstream , etc.

Widgets and Mashups :

Widgets and Mashups Widgets are stand alone programs that can be embedded in webpages, blogs, profiles in sns and even desktop Common widgets include clocks, calculator, weather reporters, etc. Businesses can use this as a way of promoting themselves. A mash-up is a Web page or application that integrates complementary elements from two or more sources. Mash-ups are often created by using a development approach called Ajax . Sample: Google maps on websites


RSS Stands for Really Simple Syndication RSS allows users aggregate regularly changing data, such as blog entries, news stories, audio, video into a single place called a news aggregator or RSS reader RSS pushes content so users can avoid hassle of having to visit several websites to get information

Social bookmarking :

Social bookmarking Bookmarking is used to track sites Internet users using their browsers Social bookmarking allows users to store and organize bookmarked sites online. By joining social bookmarking sites, users can select interested topics. Users will be sent bookmarked sites on the topic via email regularly (daily)


AJAX Asynchronous javascript and XML Technology that create webpages that respond to user’s actions without requiring the whole page to reload

Social media :

Social media Web 2.0 applications are commonly referred to as social media Provided the shift on providing control for mass communications from large organizations to individual users Creators of social media control both the message and medium Thoughts, opinions and experiences are shared easily Individuals can play a part if they choose to Challenge for business is how to develop strategies to take advantage of social media.

Web 2.0 attitude :

Web 2.0 attitude Web 2.0 has changed not only how people behave but also on how people think.


SOCIAL NETWORKING Virtual communities and the SNS Social networking sites Twitter (2006) Social Privacy Business Use of Web 2.0 tech Social Media Objectives and Metrics Social Media Metric Samples Tool Specific Metrics Success/Fail Stories in SNS

Virtual communities and SNS :

Virtual communities and SNS Online or virtual communities parallel physical communities but they are not bound by political or geographical boundaries These communities offer many ways to interact, collaborate and trade. Sample online communities Associations, Ethnic communities, Gender communities, Affinity portals (hobbies, vocations, interests), young people, B2B communities (forums, product reviews, etc ), Social networking sites

Social networking sites :

Social networking sites Most popular is Facebook Used as photo and video sharing site Business use it to create FB pages to create web presence and for business transactions. It allows customers to post comments, inquiries FB, Google+, Second Life, Linked in, Twitter, etc.

Twitter (2006) :

Twitter (2006) Microblogging site Users send short messages consisting of 140 characters. Business and organizations are now adapting to its use to reach out to market (MMDA, etc.)

Issue of Social Privacy :

Issue of Social Privacy Privacy violations Posting photos without permission Tricking people to disclose confidential info Disclosing proprietary information or trade secrets Posting information that could compromise others safety Take control of your privacy Don’t post private data Filter your friends who will become part of your network Don’t rely on privacy policies Minimize use of third party applications and games on social nework

Business Use of Web 2.0 tech :

Business Use of Web 2.0 tech Recruiting and professional networking Linked in, blogs, online personal portfolio Marketing, promotion and sales Youtube videos, FB pages Internal collaboration and communication School friends, special interest groups, internal departments

Social Media Objectives and Metrics :

Social Media Objectives and Metrics Metrics are use to evaluate efficiency and effectiveness of activities In social media, there are social media metrics Management uses scorecards or dashboards that are up to date displaying information related to the online site

Social Media Metric Samples :

Social Media Metric Samples Activity metrics Survey metrics HR Product development

Tool specific metrics :

Tool specific metrics Future of Internet Shape of Internet? Web 3.0? Bandwidth and availability of internet? Internet ready gadgets? Affordability?

Success/Fail stories in SNS :

Success/Fail stories in SNS Gangam style overtakes the views of Justin Beiber Charice Pempengco becomes an international singer thanks to video of guesting in Korea Arnel Pineda was discovered on Youtube Anne Curtis has most number of followers Popularity of Kpop A lot of shared learning materials on any topic in Youtube More ecommerce presence on the web especially in FB and local advertisement sites such as

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