setting up a radio

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get the message

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Case study Setting up radio To the web Q & A

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Propaganda is… Cathedral College media brand Christian/Catholic connected Building community Provocative and challenging Print, radio, video, web, brand manager… case study

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Why propaganda? Pope Gregory XV 1622: Committee of cardinals responsible for foreign missions Propaganda fide L: Dissemination of the faith Symbol becomes a vehicle Spread the word Have you heard? It’s out there… it’s in your head Get the message Think for yourself… case study

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Vision Dynamic 21st C school community Entertain, inform, engage, discuss, debate Platform for performers Integrate: technology, enterprise, RE, media… Media-savvy young people Fun case study

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Radio Format Non-commercial, community radio TA: CCC, co-ed Yr 7–13 (c. 11–17), poly-ethnic Reflects and challenges ‘Special Character’ Magazine & music interactive lunch shows Broadcasts for special occasions Oral languages: not just English Music, stories, news, plays, ivs, guests etc… case study

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Distribution User technology Independent Multi-zone wired loop In-class: messages, speakers, wet weather Hall: special occasion, live crosses… Outdoor: lunch, sports, live crosses… Low power transmitter (FM): local Web: world case study

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Beyond the Radio Web pages Audio recording Audio podcast downloads: shows, music etc PDFs (newsletters, magazines) Video downloads: QT movies RSS? Widening the school community case study

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Setting up Process and path Making the pitch Pick your partners Watch this space Gearing up Legals Costs Launch Keeping the faith how to

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Vision Rationale Plan Pitch Purchase Build Launch Run how to Process and path

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how to Making the pitch What’s in it for me? ~ Give ’em a vision ~ PR: sell the school ~ Community ~ Integrated learning ~ Open it up ~ Cost/return analysis ~ Schmoozing the board

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how to Pick your partners Being blonde Use and abuse Cross-curricular cooperation: real client ~ Construction ~ Art / Graphics ~ ICT ~ Business/Enterprise Sponsors

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Watch this space how to Creative cupboards

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Watch this space Draft a plan how to

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Watch this space Sound separation Make over Insulate Dead air Work surface Power, cabling, web, phone how to

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Gearing up how to Don’t break the bank Get good gear Ask pros Buy wholesale Many options Beg, borrow… Avoid 2nd hand

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how to Not stage mics No proximity bass boost Many options – Sennheiser, Be yer Dynamic Best for $: AKG Perception 200 Røde Accessories: aquapoise stands windsocks vs pop filters Gearing up – Mics

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how to Gearing up – Desk Broadcast vs. multi-purpose Multiple outputs ~ Balanced for distance ~ Unbalanced for recording etc ~ USB for computer How many input channels? Line in stereo; Mic – XLR PFL, Balance, EQ VU meters/LED Levels

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how to Gearing up – Computer Good news Mac or Windows? Processor RAM – all you can HD Storage Audio ins and outs USB 2.0, Ethernet, Wifi, PenDrive… Screen

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how to Gearing up – Effects Some digital/built in OK for record/edit Live voice vs. recorded files Solutions ~ Effects loop ~ Compressor/limiter ~ Graphic EQ Aural exciter

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how to Gearing up – Output Transmitter and aerial ~ Power / range limits ~ Veronica PA Frequencies ~ Free and few Wired loop ~ Range solutions: balanced, 100v Internet ~ Server and bandwidth: use the web

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how to Gearing up – Interviews NOT MP3! MPEG 4, AAC, AIFF, Wave… Phone ~ Hybrid ~ Hand set modification Minidisc Tape / DAT Edirol R09 vs Marantz PMD 660 Issues

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Legals Transmitter ~ 300mW ~ $0 www.med.govt.nz Performance Music ~ PPNZ $100: www.ppnz.org.nz ~ APRA: contact Production Music ~ AMCOS: www.apra.co.nz Copyright Act ~ ’nuff said: www.med.govt.nz Privacy Act www.privacy.org.nz Defamation Act www.legislation.govt.nz BSA www.bsa.govt.nz ASA www.asa.co.nz how to

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Costs Retail discounts Wholesale agents Import yourself Shipping Customs Get quotes Remember building how to

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Entry Level Example 1 x PowerMacG4/400 800mb RAM, 40g HD, CD ethernet, Firewire/USB 2, OSX, iLife 06, mouse 800 1 x Sound Studio licence 60 1 x Veronica transmitter / aerial 680 1 x AKG Perception 200 mics 295 1 x Aquapoise stand 14192B 195 1 x Yamaha MW12 USB mixer 720 1 x Sony Minidisc recorder w. mic 635 2 x powered monitor speakers 60 1 x set AKG closed phones 60 1 x telephone handset 20 Misc. cables and adaptors 600 TOTAL (exc. building mods) $4125 Equipment Costs Affordable Freedom Control Build up Use other PCs Example how to

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Hardware Sources Direct Imports www.directimports.co.nz/ The Bridge Networks www.the-bridge.com.au/NZ Audio Products Group www.audioproducts.co.nz Veronica Transmitters www.veronica.co.uk Hitec Aerials www.hi-tec-aerials.co.nz Rockshop www.rockshop.co.nz MusicWorks www.musicworks.co.nz Brands: Sony, Panasonic, Marantz, Sound Master… how to

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Software and Sources iLIfe Apple: www.apple.co.nz pc/MAC Sound Studio Freeverse: www.freeverse.com MAC Adobe Audition www.adobe.com PC/MAC Megaseg (scheduler) www.megaseg.com PC/MAC Studio 365 www.live365.com PC/MAC Nicecast www.rogueamoeba.com/nicecast PC/MAC Pro: Wizard, CoolEdit Pro, PCM Gold, Prolgger Coda On Air Studio, Axia Audio… mix how to

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how to Covering Costs Fundraising Advertising Audio work for clients BOT/Principal/PTFA Community grants STAR funding (FaEM) Sponsors Commercial partners

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Launch how to Staff > Students PR and Publicity Tease Blow ’em away ~ Live in assembly ~ Posters, balloons… Incentivise! Follow up fast

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Keeping the faith how to Rules / Procedures Templates, Playlists Rosters Keeping it kiwi: NZonAir www.nzonair.govt.nz Keeping it fresh Keeping it growing Tapping into your TA

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To the web how to Server Bandwidth RSS Solutions ~ Downloads (mp3) ~ .Mac ~ Live 365 ~ Nicecast

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Q & A over to you media education solutions dave warring • 021 469 454 • warring@woosh.co.nz

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spread the word…