Clean & Clear SMO Strategy

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Clean & Clear Facebook Promotional Ideas 1

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2 Conventional Digital Initiatives C&C Online domain Bought media BTL Print Viral Banners TV C&C Online domain C&C Online domain Bought media TV C&C Online domain Campaign peak Campaign peak Amounts of visitors / interactions What everyone does: When campaigns happen, visitors and interactions on owned media increases Once the campaign is over, interactions are minimal BTL Print Viral

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3 What we are aiming at Amounts of visitors / interactions Social conversations

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4 The desired objectives are: Drive conversions Engage in conversations Create a positive disposition to the brand This can be achieved by CREATING THE RIGHT CONTENT & PROMOTION

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Facebook: Approach 5 Maintaining and building mass for the Brand's Facebook Fan Page Developing applications on a periodic basis that keep the end users engaged with the brand. Platform specific contests , supplemented by gratification help to drive user generated content & create a viral effect for the brand. Cross linking among the other social media platforms, blogs & brand site. Seeding status updates and polls regularly to sustain the stickiness of the users to the fan page. Social media integration on brand site & promotion of the contests applications through increased visibility is a critical factors towards having a substantial user base.

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The posts can drive engagement depending on the call for action and gratification. They can also be informative with regards to the products and promotions. What are the 3 things in your bag that you simply can't live without? Share them here!<Like> <Comment> How are you enjoying this monsoon? Share it with us and win a cool C&C Facewash.<Like> <Comment>  Put your best look forward. Get cool discounts on the C&C beauty care kit till August 12th.<Like> <Comment> C&C Facebook Posts 6

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Polls can help get the demographic stats of the target audience in terms of their habits, lifestyles, needs, etc.Which one of the following do you think is your skin’s worst enemy? ·         Pollution ·         Stress ·         Lifestyle   Outing with friends means: ·         Partying ·         Traveling ·         Studying   What does flawless clear skin mean to you? ·         Confidence ·         No Make-up needed ·         A wish come true C&C Facebook Polls 8

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C&C Facebook Contest ‘Most Popular Buddy’ contest This will be a cool application where a Clean & Clear Friendship Day activity will be popularized to celebrate an everlasting bonding between friends on Facebook. This activity will be focused towards creating a buzz among the Facebook users and thus it cannot be gender-specific. Users have to add the application and select from a set of colourful Friendship Bands with special Clean & Clear messaging. The messages could be beauty tips or friendship quotes. Users can select their friends and associate their bonding choosing different colours: Red colored friendship band will symbolize love. Pure friendship is symbolized by white friendship band. Happiness in friendship, or the buddy type friendship is symbolized by yellow friendship band. Orange friendship band will be meant for close friends. The receivers of the bands thus will get a friendship band with a special message posted on their walls. They can choose to send a band in return by adding the application. Each Friendship band has a certain level of importance. For eg. A Red friendship band could make you the most loved friend, etc. A sort of point-scoring engine could be built-in to promote a contest. For eg. this activity can be amplified by creating a virtual ‘Most Popular Buddy’ contest. Here the user with the maximum friendship bands (based on colours) could be gratified in real life. Since Clear & Clear as a brand/product is related to grooming we can gratify the users with a super cool make-over and Clean & Clear gift hampers. 9

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C&C Facebook Engagement Ideas ‘What’s the best thing to do when out with friends?’ 11 Users can suggest places to go, eat or party or things to do with friends. Suggest ideas for others). The best entries could be gratified. ‘Share your ‘friends-forever’ story

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12 C&C Facebook Engagement Ideas What does your friend think your skin needs the most? Ask her for one special advice. We ask the user to forward the page in which the best friend can use the following app and send her back some special advice related specifically to her skin. The advice that will be written on the application will appear on the user’s wall with the branding on it.

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13 C&C Facebook Engagement Ideas ‘Suggest your friend Clean and Clear ‘ We give the user a few options which she can choose stating the reason why she wants to suggest her best friend this product. Eg: I wish to suggest you Clean and Clear face wash because, I think you deserve to have better skin U ensure complete care for your skin You have no time for a skin care regimen

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14 C&C Facebook Contest Ideas “Come up with the best gift for your best friend.” We ask users to come up the best gift for a best friend. The users have to put up their choices on the facebook page and the “Best Gifting solution of the week” can be gratified.

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15 C&C Facebook Contest Ideas Clean and Clear Confession Corner “If there is anything you feel you need to confess to your best friend, then here is your chance.” The user can use this opportunity to make a confession to her best friend. Anything that she wishes to say, she can do so on the wall of clean and clear. The best emotional confession will be gratified.

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16 C&C Facebook Contest Ideas Become the Clean and Clear faces of Facebook ! Every month the users are supposed to upload photos of themselves and their best friends . The users need to write a line or two about themselves too ad invite other users to join the community and vote for them. The best faces can win Clean&Clear Faces of Facebook along with hampers!

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17 C&C Facebook Contest Ideas How I met my best friend contest The users need to post stories of how they met their special friend. The best story which carries some hilarious moment or is a story with a difference can be declared the winner.

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18 Thank you

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19 Netbiz Value Offerings Netbiz also offers you a complete holistic approach for this entire activity. Define Objective Evaluate & successfully Promote the activity , Keep a track through analytics Measure the success of the activity though Analytic Reports.