INTRODUCTION :
INTRODUCTION • Here we are going to discuss about the industry of two wheelers. on the chart of automobiles, two wheelers have largest portion. In this project, we also give some information about the promotional activities performed by dealers. It is to be noted that, all information in this project is as per the surveys .
Promotional Activities :
Promotional Activities To promote their product in the market, dealers perform or adopt some techniques these techniques are called as promotional activities. In simple they are the mediums of increasing sales of a particular product or brand in the market.
Site of surveys :
Site of surveys M/S Sunrise automobiles(Panipat),brand-Yamaha
M/S jag Mohan automobiles, brand-Bajaj
M/S Tej Singh automobiles, brand-TVS(ISRANA- PANIPAT)
we get similar answers from all the above mentioned dealers to this question………..
what promotional activities they perform to promote their product?
Some common strategies :
Advertisement through newspaper , cable operator, posters etc.
canopy
Personal selling
Personal maintenance
Service reminder
Offers and discounts
demo van
Customer care centers
Cont…….. :
Cont…….. • Some special offers:
Discount for regular customers
Festival offers, example- gold coin on Diwali, scratch offers etc.
Student discount offer.
Free gifts offer.
what policy they adopt?
- They are attentive towards the service motive.
CANOPY :
CANOPY
DEMO VAN :
DEMO VAN
ADVERTISING :
ADVERTISING
conclusion :
conclusion The most commonly used strategy is advertisement.
The least used strategy is demo van.
Slide 10:
Thank you