CocaCola Business Strategy

CocaCola Business Strategy : 

CocaCola Business Strategy Made By:- Tanmay Vyas (10111)

Vision : 

Vision People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization

Mission : 

Mission To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference. Consumer demand drives everything we do. Brand Coca Cola is the core of our business. We will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink through out the day. We will be the best marketers in the world. We will think and act locally. We will lead as a model corporate citizen

Business Strategy : 

Business Strategy Making the necessary moves to establish positions in different businesses and achieve an appropriate amount and kind of diversification. A key part of corporate strategy is making decisions on how many, what types, and which specific lines of business the company should be in. This may involve deciding to increase or decrease the amount and breadth of diversification. It may involve closing out some LOB's (lines of business), adding others, and/or changing emphasis among LOB's. Initiating actions to boost the combined performance of the businesses the company has diversified into: This may involve vigorously pursuing rapid-growth strategies in the most promising LOB's, keeping the other core businesses healthy, initiating turnaround efforts in weak-performing LOB's with promise, and dropping LOB's that are no longer attractive or don't fit into the corporation's overall plans. It also may involve supplying financial, managerial, and other resources, or acquiring and/or merging other companies with an existing LOB. Pursuing ways to capture valuable cross-business strategic fits and turn them into competitive advantages -- especially transferring and sharing related technology, procurement leverage, operating facilities, distribution channels, and/or customers. Establishing investment priorities and moving more corporate resources into the most attractive LOB's.

Porter’s five force model : 

Porter’s five force model Industry Competitors Industrial rivalry New Entrants Suppliers Buyers Substitutes Threat of substitutes Bargaining power of supliers Bargaining power of customers Threat of new entrants

SWOT-Analysis : 

SWOT-Analysis Strength World’s leading brand , Large scale of operations , Robust revenue growth in three segment. Weakness Negative Publicity , Sluggish performance in North America , Decline in cash from operating activities. Opportunities Acquisitions Intense competition , Growing bottled water market , Growing Hispanic population in U.S. Threats Intense competition , Dependence on bottling partners , Sluggish growth of carbonated beverages

Recommendations : 

Recommendations •Coca Cola Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers. •According to the survey, some people like little bit sweeter cola drink. So for this coca cola company should produce their product according to the local demand. •Marketing team should try to increase the availability of Coke in rural areas. •They should also focus the old people. •Now young generation has a trend to drink a coke regularly and want to carry it any where they go , so providing more satisfaction to them company should introduce pet bottles of 300ml & 200ml disposable bottle.

Conclusion : 

Conclusion After thorough study, we come to the conclusion that the marketing strategy of Coca Cola is working for them and the product is gaining popularity among youth day by day.