Impact of communication

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A Descriptive Study on Impact of communication on employee engagement with the Special Reference to BSNL :

A Descriptive Study on Impact of communication on employee engagement with the Special Reference to BSNL


INDUSTRY PROFILE Considered as the backbone of industrial and economic development. aiding delivery of voice and data services at rapidly increasing speeds. divided into two major segments fixed cellular services wireless cellular services India’s teledensity is 36.98%

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urban teledensity is over 80% Indian telecom sector is more than 165 years old Telecommunications was first introduced in India in 1851. In 1883, telephone services were merged with the postal system. telecom industry can be classified into three distinct phases. Phase I- Pre- Libralisation Era (1980-89) Phase II- Post Libralisation Era (1990-99) Phase III- Post 2000


COMPANY PROFILE BSNL was incorporated in the year 2000. BSNL is a 100 per cent Government of India owned corporation. Chairman and Managing Director- Mr. A. K. Sinha . B.S.N.L is the largest public sector undertaking of India in telecom. It’s 99.9% exchanges are digital. It’s yearly turnover is about rs. 22,000 crore.


SERVICES OFFERED BY B.S.N.L Basic telephone service. Internet ISDN Intelligent network I-net GSM cellular mobile WIRLESS in local loop.


NETWORKING BSNL Providing a number of different Telecom Network. Wireless Network - Transfer of Information without use of wireless Two Main Access Scheme - CDMA AND TDMA(GSM) WireLine Networks – A Number of Services like Basic Telephone, Internet Services(BROADBAND, DIAL-UP) etc.


REVIEW OF LITERATURE A Study on Employee Engagement of two Indian Business Organizations, Malavika Desai, Bishakha Majumdar, Ganapathy. P Prabhu, Asian Journal of Management Research , ISSN 2229 – 3795 Antecedents and Consequences of Employee Engagement, Alan M. Sakes, Journal of Managerial Psychology The Four Intrinsic Rewards that Drive Employee Engagement, Kenneth Thomas, Ivey Business Journal ( Improving the Practice of Management) Employee Engagement : conceptual issues, Beverly Little, Philip Little, Journal of Organizational Culture, Communications and Conflict The Evolution of the Employee Engagement Concept : communication implications, Mary Welch, Corporate Communications : An International Journal ISSN: 1356 – 3289

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