logging in or signing up United Cereal Case. abgehlha Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1333 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: July 08, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript United Cereal Case Eurobrand Launch: United Cereal Case Eurobrand Launch Abby Gehlhausen, Jianhan Wang, Gunhee Yae & Joe MattinglyMcKinsey’s 7S Framework: McKinsey’s 7S Framework Strategy Structure Shared ValuesCurrent UC Strategy: Current UC Strategy Customer-Centric Decisions “See us coming a mile away, but bet the farm ” Brand EquityEurobrand Strategy: Eurobrand Strategy Homogenization of product offerings Reduction in Marketing costs Smaller focus groupsStrategic Information: Strategic Information Small scale tests vs. Larger launches Costs savings vs. F ailed launch costs Are taste differences truly eroding? Initial pricing strategy Advertising initiatives L ong term ads are 60% more likely to work than short term sales promotions.Current UC Structure : Current UC Structure Brand Manager currently only oversees one product Country Managers have authority over individual country To launch a new product approval of many is needed Country Manager’s follow United Cereal’s structureEurobrand Structure: Eurobrand Structure Centralized Leadership Dilutes responsibility from Country Managers Eurobrand TeamsInformation for Structure: Information for Structure Comfort with o rganizational changes Reduction of Brand Equity? Smaller Share of Market? Did the product concept complete the new product development stages? i.e. test markets Making the advertisementsUC’s Current Shared Values: UC’s Current S hared V alues Conservative Culture Heavy Investment in R&D Long Authorization ChannelsEurobrand Shared Values : Eurobrand Shared Values Likely to become more aggressive as a result of Eurobrand Initiative Less Research and Delays Potential loss of the UC way, which is “Listen to the customer”Importance of Eurobrand’s Shared Values : Importance of Eurobrand’s Shared Values Can United Cereal maintain their customer focus without as much market research? Employee response to more decision making freedomThank You: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
United Cereal Case. abgehlha Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1333 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: July 08, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript United Cereal Case Eurobrand Launch: United Cereal Case Eurobrand Launch Abby Gehlhausen, Jianhan Wang, Gunhee Yae & Joe MattinglyMcKinsey’s 7S Framework: McKinsey’s 7S Framework Strategy Structure Shared ValuesCurrent UC Strategy: Current UC Strategy Customer-Centric Decisions “See us coming a mile away, but bet the farm ” Brand EquityEurobrand Strategy: Eurobrand Strategy Homogenization of product offerings Reduction in Marketing costs Smaller focus groupsStrategic Information: Strategic Information Small scale tests vs. Larger launches Costs savings vs. F ailed launch costs Are taste differences truly eroding? Initial pricing strategy Advertising initiatives L ong term ads are 60% more likely to work than short term sales promotions.Current UC Structure : Current UC Structure Brand Manager currently only oversees one product Country Managers have authority over individual country To launch a new product approval of many is needed Country Manager’s follow United Cereal’s structureEurobrand Structure: Eurobrand Structure Centralized Leadership Dilutes responsibility from Country Managers Eurobrand TeamsInformation for Structure: Information for Structure Comfort with o rganizational changes Reduction of Brand Equity? Smaller Share of Market? Did the product concept complete the new product development stages? i.e. test markets Making the advertisementsUC’s Current Shared Values: UC’s Current S hared V alues Conservative Culture Heavy Investment in R&D Long Authorization ChannelsEurobrand Shared Values : Eurobrand Shared Values Likely to become more aggressive as a result of Eurobrand Initiative Less Research and Delays Potential loss of the UC way, which is “Listen to the customer”Importance of Eurobrand’s Shared Values : Importance of Eurobrand’s Shared Values Can United Cereal maintain their customer focus without as much market research? Employee response to more decision making freedomThank You: Thank You