slide 1: What do you get to learn in
Digital Marketing Course
www.optimizedinfotech.com
slide 2: Introduction to Digital
Marketing
Digital marketing is a way to promote your product and services through digital
media. As the users are shifting from traditional to digital platform the
importance of digital marketing has been increased too.
Top notch companies are looking for good digital marketers to handle their online
marketing platform.
Fresher’s and job-seekers find it a great career option. It becomes the most
favored career choice among individuals. To stand out in crowd you need to be a
good Digital marketer. The very first step is to join a good digital marketing
course.
https://optimizedinfotech.com/ +91 8007 122 500
slide 3: Modules that your digital
marketing course should
cover
1. Search Engine OptimizationSEO
SEO is the basic knowledge any online marketer should have. It is the technique
to get traffic from organic search results on search engines like Bing and Google.
2. Search Engine Marketing SEM
Pay-Per-ClickPPC if done right could be the largest drivers of growth for your
business.
https://optimizedinfotech.com/ +91 8007 122 500
slide 4: 3. Social Media Marketing SMM
Social Media is extremely important these days when it comes to inbound
marketing. You don’t only have to write witty tweets and status updates but also
build an audience understand what they like engage with them and much more.
Social media platform could be a powerful lead generator.
4. Content Marketing
The purpose of content marketing is to attract the audience who will hopefully
become customers. It focuses on providing value to your audience.
Thoughts + Useful + Entertaining Content Value
https://optimizedinfotech.com/ +91 8007 122 500
slide 5: 5. Email Marketing
It is the largest driver of revenue for most of the businesses. People will subscribe
to your services/ products. If your customers find something interesting they will
click it and will buy from your website.
These are the main areas that every Digital Marketing Course should cover.
https://optimizedinfotech.com/ +91 8007 122 500
slide 6: Basic Concepts That Should
Be Covered
● Website Planning Creation
● Lead Generation For Business
● PPC Advertising Google Ads
● Google Analytics
● Online Display Advertising
● E-Commerce Marketing
https://optimizedinfotech.com/ +91 8007 122 500
slide 7: ● Mobile Web Marketing
● Content Marketing
● Online Reputation Management
● Creating Marketing Strategy/Doubt Sessions
● Affiliate Marketing
● AdSense Blogging
● How To Grab Freelancing Projects
https://optimizedinfotech.com/ +91 8007 122 500
slide 8: Contact Us
Optimized Infotech
Address: Office No. 203 Above “SUBWAY” Sairam Building Near Vanaz
Company Paud Road Kothrud Pune 411038
Email id: infooptimizedinfotech.com
Contact Number: +91 8007 122 500 | +91 8007 777 243
Website: https://www.optimizedinfotech.com/
slide 9: THANK YOU
https://optimizedinfotech.com/ +91 8007 122 500