Why your business needs a Digital Marketing Strategy

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Presentation Description

Aarna Systems helped many businesses succeed despite originally having a limited reach.Let us help your brand to come out of its shell but this will also ensure you get the best returns on your investment.

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Presentation Transcript

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Introduction: ● An integrated digital strategy will give you a foundation for all the key online marketing activities. ● Taking a right approach can help you long way to get quality returns on your investment. ● It is important to know how much you should invest. ● But before that you need to know where you should plan to invest.

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Let’s go through some of the most effective ways and channels to invest. ● Brand Awareness and Reach ● Brand Engagement ● Lead Generation ● Brand Loyalty

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❏ Brand Awareness and Reach ● Let the audience know that you exist. ● Unless you describe your brand clearly and accurately you might lose the opportunity to enter the online market right away. ❏ Best Channel: Social Media ● Connecting to your audience in less time will do the trick here. ● Social media not only allows you to reach a huge set of the audience quickly but also helps to express your brand effectively.

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❏ Brand Engagement ● The next step is to convert the communication into interaction. ● Offer some useful and informative material what they want rather than what you’d like to offer. ❏ Best Channel: Content and Video Marketing ● Content is the heart of digital marketing. ● Video marketing has recently been under the spotlight.

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❏ Lead Generation ● The purpose of every digital marketing strategy is to generate more leads for your sales team. ● It becomes easy to generate leads once you succeed in creating brand awareness and engagement. ❏ Best Channel: Remarketing ● Often a website visitor doesn’t take the purchase decision right away. ● Here re-marketing helps you to keep in touch with your prospects who visited your website. ● It is a process of chasing your website visitors who haven’t yet converted into leads.

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❏ Brand Loyalty ● The terms brand awareness and brand loyalty are not the same. ● Brand awareness helps you to attract new business. ● Whereas brand loyalty will help you attract new customers as well as ensure repeat business. ❏ Best Channel: Website and Mobile App ● Constantly updating credible content like case studies client reviews and ratings on your website shows the consistency in delivering quality products or services. ● Mobile App can be another way to increase brand loyalty.Offering some discount coupons cashback to your mobile app users on their birthdays Anniversary etc.

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Who Can Help ● Aarna Systems being a preferred Digital Marketing Company in Pune has been associated with big brands for the last 10 years. ● We have helped many businesses succeed despite originally having a limited reach. Let us help your brand to come out of its shell but this will also ensure you get the best returns on your investment.

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