women entrepreneurs

ENDURING CONTRIBUTION OF WOMEN ENTREPRENEURS:

ENDURING CONTRIBUTION OF WOMEN ENTREPRENEURS

INTRODUCTION:

In India, though women have played a key role in the society, their entrepreneurial ability has not been properly tapped due to the lower status of women in the society. Women entrepreneurship play an important role in the entrepreneurial economy. At some places one can see very energetic ,highly appreciated group of ladies while in many areas,has the same medivial mentality towards the same. INTRODUCTION

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Women of today’s era are from sophisticated learning environment,lavish work culture,which makes them to think out of box. 21 st century is the century of telecom,IT and financial institutions and they have started expertising in all these industries.Many of these industries are guided and headed by women who are seen as pioneers. .

Categories of Women Entrepreneurs in Practice in India :

Categories of Women Entrepreneurs in Practice in India First Category – Established in big cities – Having higher level technical & professional qualifications – Non traditional Items – Sound financial positions.

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Second Category – Established in cities and towns – Having sufficient education – Both traditional and non traditional items – Undertaking women services-kindergarten, crèches, beauty parlors , health clinic etc

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• Third Category – Illiterate women – Financially week – Involved in family business such as Agriculture, Horticulture, Animal Husbandry, Dairy, Fisheries, Agro Forestry, Handloom, Power loom etc.

STATUS OF WOMEN ENTREPRENEUR:

STATUS OF WOMEN ENTREPRENEUR Status of women have been changing since 21 st century as a result of growing industrialisation and urbanisation . More and more women are going for higher education,technical and professional education. Women have shifted from kitchen,handicraft to non traditional higher levels of activities. Financial institutions like banks have also set up special cells to assist women entrepreneurs. Still many parts of India has women left neglected.

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THE WOMEN ENTREPRENEURS OF 21 st CENTURY

PROBLEMS OF INDIAN WOMEN ENTREPRENEURS:

PROBLEMS OF INDIAN WOMEN ENTREPRENEURS The greatest deterrent to women entrepreneurs is that they are women. A kind of patriarchal – male dominant social order is the building block to them in their way towards business success. Male members think it a big risk financing the ventures run by women.

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Indian women give more emphasis to family ties and relationships. Married women have to make a fine balance between business and home. . The interest of the family members is a determinant factor in the realization of women folk business aspirations.

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Knowledge of latest technological changes, know how, and education level of the person are significant factor that affect business. The literacy rate of women in India is found at low level compared to male population. Many women in developing nations lack the education needed to spur successful entrepreneurship.

CONCLUSION:

CONCLUSION It is no more the time that the women will be shattered in the corner of the house and won’t be allowed to see the light of modernity. The women have really been successful in moving ahead neck-to-neck with their male counterparts.

REFERENCES:

REFERENCES CHATTERJEE,PARAMITA(2007)-the growth story of women entrepreneurs. VISHWANATHAN,RENUKA(2007)- opportunities and challenges for women in business. SASIKUMAR,K(2000)- Women entrepreneurship,UBS publishers ’ distributors,Kerela . SAARANSH-RKG journal of managemant .

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AANCHAL SHARMA ROLL NO-DM10401 SECTION-G4