Cool Combo :: Laptops with printer

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Category: Education
     
 

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w w Google http://www.google.com Google Search Search Product that doesn't exist in market and is needed? G o o g l e

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w w Google http://www.google.com Google Search Print- pal Print-pal is a laptop with built-in printer The specifications of Print-pal www.coolcombolaptop.com

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w w Google http://www.google.com. Google Search Features of Print- pal USP - First laptop with in-built printer that measures 9.8 x 14.6 x 3 inches Less power since large printers use more power User-friendly Laser printing Sharp and smudge-free prints Mono laser and colour laser 4 GHz intel i7 processor paired up with 8 MB RAM Leak-proof ink cups 25 prints per minute (PPM) 20 PPM colour document printing Photo printing- 4800x 1200 dpi resolution Upto 15 – sheet paper feeder slot behind the monitor Dual side printing Attractive laptop cases in a variety of designs

Market Needs :

Market Needs Print- pal provides its customers the opportunity to choose from different colours since it understands that choice varies from person to person

Pricing:

Pricing Reasonable price - Consumers need a high quality product in regard to performance and Print- pal meets this need of consumers

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w w Google http://www.google.com Google Search After thorough research on what products and technologies currently occupy the market, the product seems to fall under the oligopoly category This is because it is identical to two separate products in the market – laptop and printer It is however differentiated since it contains both products in one

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VISION ''To be a leader in the laptop market by providing new technology” To provide new features and translate these advanced technologies into value for our customers through our professional solutions and services worldwide MISSION

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Target Market The potential markets are separated into two segments; “ Corporate User” and “ End User”. Corporate Users are the ones who buy for official purposes and End Users buy for their personal use. Print - pal will give an opportunity to the target customers to print important documents making it hassle-free for them

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Distributors We already have agencies but to support Cool Combo, we will increase our distributors by 10%

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Competitors Our competitors are very strong and dominate the market such as hp, Apple, acer

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SWOT Analysis Strengths We have a new technology in laptop manufacturing Print – pal is durable, has a beautiful design and reliable, suitable for fast lifestyle We have customer service distributed all over the country apart from online technical support

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SWOT Analysis Weakness The technology is new We are working in laptops only No variety in product and only one configuration available

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SWOT Analysis Opportunities Increase in the paper feeder capacity for printing Cost reduction in this technology Parternship with other companies Selling directly to consumers Product variations, different configurations and designs

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SWOT Analysis Threats Technology is a double-edged sword. New technology of other companies Acceptability of our new technology Government policies Aggressive marketing by competitors

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Marketing Goals Leading the development of laptop manufacture Providing customers with innovative, high quality product and services To earn Rs. 500 Cr. in the initial year To increase product awareness by persuasive promotional activities

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Marketing Objectives The company will open R&D institute for research and develop new features The company will provide a lot of new features to meet customer needs and open customer service center all over the world

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Marketing Strategies The marketing strategy will create awareness, interest and appeal. The strategy is based on superior performance in the following two areas:- Product quality User- friendly

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