Mall Analysis:: Pheonix Mall (Ghatkopar)

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Mall Study - It's a mall world! :

Mall Study - It's a mall world !




It is located in Mumbai's eastern suburb of Kurla and is the country's largest mall at 2.1 million square feet It opened its doors to visitors on November 22 nd , 2012 362 Small Format Stores & Boutiques Multi Screen PVR megaplex 23 variety restaurants, 2 Food courts, 6 Fine Dining restaurants It has beautifully water-landscaped outdoor courtyard QUICK FACTSHEET


The scale of the development overshadows even Mumbai’s international airport. It is spread over 25 acres - so twice in size and a city in itself Developed by Offbeat Developers and designed by World Class Architects: Benoy . The architect's vision was to keep it simple and aesthetic, with natural light in abundance There is over 40 acres of basement parking for 3500 cars, spread across 2 levels Non-binding MOU signed with the Marriott group of Hotels to develop a 5 star business hotel Heart space is the event space which will be used for multiple events, fashion shows and promotions Best ever International brand mix with over 300 brands under one roof Biggest Zara Store All day dinning with best F&B mix with dedicated food court Home to brands like Zara, Bebe , Diesel, Mango, Jack and Jones, Aldo, Promod , Steve Madden, Debenhams, C&K and 7 for all mankind, Timberland, Nautica , Accessorize, The Body Shop, Vero Moda , DKNY, Chicco , Mother care and many more FEATURES


Jukeboxes/ phone charging stations that allows to play music across the entire mall Water massage contraption – Priced at Rs. 400 for 10 minutes of being blasted with jets of water in a capsule to soothe tense muscles Snow-world - snow-themed amusement zone SPECIAL FEATURES


This mall stands apart for the services offered which can be compared to the highest standards set by any hospitality industry. They believe that all people visiting are guests, not customers This is enhanced by services such as concierge, home deliveries, bag park, one point bookings for restaurants and cinema tickets, personal fashion consultants, baby care, valet parking, car spa and more PLAN YOUR VISIT- This is a special service, which provides hassle free shopping experience for visitors taking into consideration the expanse of the mall. It is available through the mall's website and Customer Care desks in the mall which takes only a few minutes SERVICES


70% are teenagers who are college students who are there only to roam around and pass the time in food court 27% are middle aged (30-50 yrs) office going people and house wives who buy gadgets and grocery from Reliance Hyper and Reliance CDIT. They also buy clothes from stores like Max and Pantaloons 3% are senior citizens (above 50 yrs) VISITOR’S PROFILE & BEHAVIOUR

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