Amol Deshmukh_Research

Innovation Management : 

Innovation Management research assignment - Amol deshmukh

Contents : 

Contents Introduction 1 Key Business Strategy Elements 2 Business Model and Financial Analysis 3 SWOT Analysis & Five Force Analysis 4 Recommendations 5

Introduction : 

Introduction Largest Fast Food Restaurant chain in the world 31000 restaurants, 119 countries and 400,000 employees 47 million servings daily. 107th in Fortune 500 list Headquarters- McDonald’s Plaza, Oak Brook, Illinois

Key Elements Of Strategy : 

Key Elements Of Strategy International Expansion Healthy meal options Keeping the product line limited and focus more on quality Introduce and advertise low price meals effectively

Business Model : 

Business Model Earns its revenue as an Investor in property, Franchiser of restaurants and operator of restaurants. 15% are operated by McDonald’s & 85% are operated through variety of different franchise agreements and joint ventures Business model depends on the country in which it operates and vary accordingly.

Slide 6: 

Financial Analysis (2008 with respect to 2007) Total Revenue – 23.5 Billion 4% Increase Net Income - 4.33 Billion 82% Increase Operating Income – 6.44 Billion 86% Increase Total Assets – 28.46 Billion 3% Decrease Total Equity – 13.3 Billion 12.5% Decrease

SWOT Analysis : 

SWOT Analysis Globalization Market leader Professional training for employees Strengths Weakness Product Development Price Opportunities Expansion Plans. Healthy and low price meals Threats More Health Conscious Customers Recession Rivals

Five Force Analysis : 

Five Force Analysis Degree Of Rivalry – High Threat Of Entrants - High Threat Of Substitutes – High Buyer Power – High Supplier Power – Low

Recommendations : 

Recommendations Take customer surveys Introduce low price and healthy meals Focus on key elements Reduce wastes

Slide 10: 

Thank you