NAK-Presentation-on-BPD-20

ENGLISH BISCUIT MANUFACTURER LTD.:

ENGLISH BISCUIT MANUFACTURER LTD. A Company with a Heart and Soul

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Our Products

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English biscuit manufactures Private limited was established as a joint venture company in 1965 with the name of Peek Freans Limited. EBM is a major player in the biscuit industry. The brand name “Peak Freans” is a household name. HISTORY: A Company with a Heart and Soul

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Mission Statement of EBM is as follows: “EBM OFFERS FOOD IN BETWEEN MEALS THAT IS BISCUIT THUS FULFILLING ESTEEM AS WELL AS SOCIAL NEEDS” MISSION STATEMENT: A Company with a Heart and Soul

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To Provide High Quality Value added food to contemporary and future generations. To become a partner with the Government in sharing the responsibility of economic and social uplift and development of Pakistan. VISION STATEMENT: A Company with a Heart and Soul

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OBJECTIVES: A Company with a Heart and Soul EBM create barriers to get entry for new entrants. To achieve profitable branded growth. To recognize that cost release and organizational alignment are keys to deliver satisfaction.

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EBM focuses on “Hygiene” a part of a bigger concept of Pakeezgi. In the realization that the Food we offer, MUST be of the highest quality. Their main goal is to be the biggest biscuit industry in Pakistan. Their goal is to spread towards other countries making more sales. GOALS A Company with a Heart and Soul

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Introductory products did not get much profit that’s why they were in a loss .Due too much load shedding their production stops and if they have stand-by generators there is a problem of petrol. Due to inflation loan get not much. Rising prices of raw material. PROBLEMS A Company with a Heart and Soul

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MARKETING MIX A Company with a Heart and Soul

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PRODUCT PRICE PLACE PROMOTION 4 P’s A Company with a Heart and Soul

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PLAIN SWEET BISCUITS: SOOPER MARIE GLUCO NUTS: PARTY PEANUT PIK PEANUT PISTA PRODUCT A Company with a Heart and Soul

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CREAM BISCUIT: CHOCOLATE SANDWICH LEMON SANDWICH Rio Chocolate Rio Vanilla Rio Strawberry Rio Strawberry & Vanilla

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PRICE A Company with a Heart and Soul EBM’s various brands are not widely priced, that is they do not have large price gaps between them. They are grouped in packaging categories such as: Family Pack Rs.25.00 Half Rolls Rs.13.00 Ticky Packs Rs.4.00 to 5.00

PLACE:

PLACE . EBM have their factories at Karachi and Hattar (Abbotabad). They have 6 warehouses across Pakistan in Multan, Faisalabad, Lahore, Karachi, Sukkar and Abbottabad.

PROMOTION:

PROMOTION The major source of promotion comes from television advertisement followed by salesperson. Newspapers, magazines and posters also get attention. In addition to this new products EBM launches have to be presented to the public highlighting its features, its taste etc.

SWOT ANALYSIS:

SWOT ANALYSIS STRENGTHS: A wide product line. The Pied Piper icon. A strong distribution network. Competitive advantage in terms of more varieties of biscuits. Established brand equity.

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WEAKNESSES: In ability on brand advertising. Cannibalizing the runner brands. In effective innovation in production.

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OPPORTUNITIES: Converging the Company’s distributors. Enhancing distribution coverage. Concentration on the kid’s segment. Capitalizing on its Pied Piper icon.

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THREATS: Stiff competition. Changing consumer preferences. Availability of foreign brands. Fast losing brands.

MARKETING STRATEGIES:

MARKETING STRATEGIES MARKET TARGETING: EBM (Peek Freans) targeted to everyone, but especially it is towards youngsters. The biscuit industry in Pakistan is profitable and the current company segment sales and growth are also positive. Moreover, apart from LU EBM does not face any such stiff competition that would threaten the company’s present position in the market as a major market challenger.

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MARKET POSITIONING: The main task for EBM regarding market positioning is to position its products in such a way that it is able to create more consumer involvement in the EBM products . On Product Attributes: The quality of EBM’s products, 30 years of experience in the industry. Benefits: Hygiene and nourishment Classes of Users: Rio for kids, Whole Wheat for health conscious consumers.

STRATEGIES FOR GROWTH:

STRATEGIES FOR GROWTH

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God has been kind to us Our Consumers have been kind to us We have lived up to their trust and confidence in our company and brands through our Marketing initiatives Aggressive marketing plans for the future We have glorious past…an enviable present and God-willing, a prosperous future ahead of us where the Sound of Peek Freans will continue to keep resounding in your hearts The Future A Company with a Heart and Soul

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A Company with a Heart and Soul THANK YOU