Maslow Hierarchy of Needs with example

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Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Abraham Maslow developed the Hierarchy of Needs model in the 1940’s/50’s Maslow's PhD in psychology in 1934 at the University of Wisconsin formed the basis of his motivational research His original five stage model remains as valid today for understanding human motivation Later his model was augmented to add a sixth, seventh and eight stage

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Each of us is motivated by needs Maslow believed that we must satisfy each need in turn, starting with the first, which deals with the most obvious need for survival itself Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc Safety needs - protection from elements, security, order, law, limits, stability, etc Belongingness and Love needs - work group, family, affection, relationships, etc Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc Self-Actualization needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs In the 1970’s, cognitive and aesthetic needs were added and in the 1990’s, transcendence needs was added… Biological & Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc Safety needs - protection from elements, security, order, law, limits, stability, etc Belongingness and Love needs - work group, family, affection, relationships, etc Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc Cognitive needs - knowledge, meaning, etc Aesthetic needs - appreciation and search for beauty, balance, form, etc Self-Actualization needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences Transcendence needs - helping others to achieve self actualtization

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs What hierarchy of needs model is most valid? Abraham Maslow created the original five level Hierarchy of Needs model, and for many this remains entirely adequate for its purpose The six, seven and eight level 'hierarchy of needs' models are later adaptations Arguably, the original five-level model includes the later additional sixth, seventh and eighth ('Cognitive', 'Aesthetic', and 'Transcendence') levels within the original 'Self-Actualization' level 5 Each one of the 'new' motivators concerns an area of self-development and self-fulfilment that is rooted in self-actualization 'growth', and is distinctly different to any of the previous 1-4 level 'deficiency' motivators For many people, self-actualizing commonly involves each and every one of the newly added drivers. As such, the original five-level Hierarchy of Needs model remains a definitive classical representation of human motivation; and the later adaptations perhaps serve best to illustrate aspects of self-actualization.

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Maslow said that needs must be satisfied in the given order Aims and drive always shift to next higher order needs. Levels 1 to 4 are deficiency motivators level 5, and by implication 6 to 8, are growth motivators and relatively rarely found The thwarting of needs is usually a cause of stress, and is particularly so at level 4

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Examples in use: You can't motivate someone to achieve their sales target (level 4) when they're having problems with their marriage (level 3) You can't expect someone to work as a team member (level 3) when they're having their house re-possessed (level 2)

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Since ‘deficiency’ motivators are fairly straightforward and self-explanatory, let’s take a look at some of the ‘growth’ or ‘self-actualisation’ characteristics keen sense of reality - aware of real situations - objective judgement, rather than subjective see problems in terms of challenges and situations requiring solutions, rather than see problems as personal complaints or excuses need for privacy and comfortable being alone reliant on own experiences and judgement - independent - not reliant on culture and environment to form opinions and views not susceptible to social pressures - non-conformist democratic, fair and non-discriminating - embracing and enjoying all cultures, races and individual styles

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs ‘Growth’ or ‘self-actualisation’ characteristics continued… socially compassionate - possessing humanity accepting others as they are and not trying to change people comfortable with oneself - despite any unconventional tendencies a few close intimate friends rather than many surface relationships sense of humour directed at oneself or the human condition, rather than at the expense of others spontaneous and natural - true to oneself, rather than being how others want excited and interested in everything, even ordinary things creative, inventive and original seek peak experiences that leave a lasting impression

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs The most obvious example of HoN ‘in action’ is in advertising Biological and Physiological needs - wife/child-abuse help-lines, social security benefits, Samaritans, roadside recovery Safety needs - home security products (alarms, etc), house and contents insurance, life assurance, schools Belongingness and Love needs - dating and match-making services, chat-lines, clubs and membership societies, Macdonalds, 'family' themes like the old style Oxo stock cube ads Esteem needs - cosmetics, fast cars, home improvements, furniture, fashion clothes, drinks, lifestyle products and services Self-Actualization needs - Open University, and that's about it; little else in mainstream media because only 2% of population are self-actualizers, so they don't constitute a very big part of the mainstream market

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Interpreting behavioural drivers according to HoN Biologica l - health, fitness, energising mind and body, etc Safety - order and structure needs met for example by some heavily organised, structural activity Belongingness - team sport, club 'family' and relationships Esteem - competition, achievement, recognition Self-Actualization - challenge, new experiences, love of art, nature, etc

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs Like any simple model, Maslow's theory is not a fully responsive system, it's a guide which requires a little interpretation and thought The common broad-brush interpretation of Maslow's famous theory suggests that that once a need is satisfied the person moves onto the next, and to an extent this is entirely correct However an overly rigid application of this interpretation will produce a rigid analysis, and people and motivation are more complex So while it is broadly true that people move up (or down) the hierarchy, depending what's happening to them in their lives, it is also true that most people's motivational 'set' at any time comprises elements of all of the motivational drivers

Maslow's Hierarchy of Needs :

Maslow's Hierarchy of Needs For example, self-actualizers (level 5 - original model) are mainly focused on self-actualizing but are still motivated to eat (level 1) and socialise (level 3) Similarly, homeless people whose main focus is feeding themselves (level 1) and finding shelter for the night (level 2) can also be, albeit to a lesser extent, still concerned with social relationships (level 3), how their friends perceive them (level 4), and even the meaning of life (level 5 - original model)

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