Project2008

CIT 4453 - Technologies of Global e-Commerce : 

CIT 4453 - Technologies of Global e-Commerce Successful E-Commerce Web site Business Model Value Proposition Egg Diagram Resource System Revenue Model Cultural considerations -HTML -Dreamweaver -Database -Forms -Shopping cart -Language Translation Technologies Business Principles

CIT 4453 - Technologies of Global e-Commerce : 

CIT 4453 - Technologies of Global e-Commerce Successful E-Commerce Web site Business Model Value Proposition Egg Diagram Resource System Revenue Model Cultural considerations -HTML -Dreamweaver -Catalog pages -Order Forms -Language Translation Technologies Business Principles

Slide 3: 

Each student will be responsible for developing a prototypical e-commerce website. This is a culminating project that provides the opportunity to apply both the business concepts and technologies that we are studying this semester. Students will be provided server space from an ASU server and the project must be located at that server. Term Project

Slide 4: 

Students should consider the following guidelines when developing their web sites:   Students are free to choose any of the business models discussed in class or covered in the text as the basis for developing the web site. Students must incorporate database technology to capture and store information from site visitors. Students must target at least three international markets. One must be from a country that does not speak English Students are encouraged to begin this process by outlining a project (one page typed HW#2) and then bringing the outline to the professor for feedback and discussion.

Slide 5: 

Students should consider the following guidelines when developing their web sites:   Students are free to choose any of the business models discussed in class or covered in the text as the basis for developing the web site. Students must target at least three international markets. One must be from a country that does not speak English Students are encouraged to begin this process by outlining a project (one page typed HW#2) and then bringing the outline to the professor for feedback and discussion.

Term Project : 

Term Project 40% (400 pts) of your course grade – more than just a term paper. Project graded 200 pts on the Web site and 200 pts on the Business Plan All Business plans are due April 24th All Web sites graded on May 1st

Business Plan : 

Business Plan 7-15 pages total with exhibits. Use sub-headings on various sections. Use exhibits to shorten text and then use text to go in-depth on exhibits. Walk reader through exhibits. Don’t throw in exhibits as after thought. Number all pages and exhibits. Proof read - no grammatical or spelling errors. Must have cover page with URL

Porter Strategy Model : 

Porter Strategy Model Key concepts: There are only three basic strategies Each implies a different business model Firms can pursue only one strategy at the time Differentiation Cost Niche Requires constant innovation and leadership on the benefits that matter most to the customer Business Model Networked Economy Example Focus on gaining competitive advantage on costs while maintaining parity level on differentiation Focus the business on a particular segment of the market and then pursue either differentiation or cost strategy Travelocity.com Lowestfare.com Lastminute.com Possible Strategies

Components of a Business Model : 

Components of a Business Model Value Cluster Marketspace Offering Resource System Financial Model Developing a business model in the networked economy requires four key choices on the part of the senior management: Specify the value proposition or the value cluster for the business Articulate the online product, service and information offer Define how the company needs to align its resources to deliver the value proposition Define and select the most appropriate revenue model to pursue

Value Proposition/Cluster : 

Value Proposition/Cluster Target Segments The definition of the value proposition is the result of a combination of choices about the customers, the benefits offered and the unique capabilities of the firm: “ Key Benefits Offered Unique Capabilities Value Proposition + +

Egg Diagram : 

Decision Process Need Recognition Search for Ideas and Offerings Purchase Decision Message Selection Post-Sale Support and Perks Build Relationship Egg Diagram Evaluation of Alternatives Product/Service Offering

Step No. 1 — Identify Core Benefits : 

Step No. 1 — Identify Core Benefits Broad Assortment of Gifts Customer Service Widespread, Easy Access High Quality of Flowers The core benefits must be identified in the construction of the value cluster: 1-800-Flowers.com serves the “mid- to high-end market” with a broad gift assortment, fresh flowers, reasonable prices and easy access because of its strong brand name, product and media partnerships and bricks-and-mortar network of franchises.

Step No. 2 — Link Capabilities to Benefits : 

Step No. 2 — Link Capabilities to Benefits Broad Assortment of Gifts Customer Service Widespread, Easy Access High Quality of Flowers Managers need to identify which capabilities are required to deliver each benefit, regardless (at this point) of the ability of the company to access or develop that capability: For 1-800-Flowers.com, the benefit “widespread, easy access” is linked to four capabilities: strong brand name, wide reach to customers, multiple points of contacts and a popular website. Wide Reach to Customers Multiple Contact Points Popular Website Strong Brand Name = Capabilities = Core benefits

Step No. 3 — Link Resources to Capability : 

Step No. 3 — Link Resources to Capability Broad Assortment of Gifts Customer Service Widespread, Easy Access High Quality of Flowers After the capabilities are identified, the firm should determined the resources necessary to deliver each capability: Wide Reach to Customers Multiple Contact Points Popular Website Strong Brand Name Telephone Online Franchise Stores Catalog 3,000 Affiliates = Activities & assets = Capabilities = Core benefits

Revenue Models : 

Revenue Models While firms can pursue a number of revenue models, some are used most frequently: Advertising Advertising revenues can be generated through the selling of ads, site sponsorships, event underwriting, etc. (e.g., Yahoo, AOL, Business2.com) Product, Service, Information Revenues can be generated from the sales of goods and services (e.g., Amazon, CDNow, Buy.com) Transaction Revenues can be accrued from charging a fee or taking a portion of the transaction sum for facilitating a customer-seller transaction (e.g., Schwab, eBay) Subscription Website can gain revenues by offering subscription services for information (e.g., FT.com, NYTimes.com)

Cultural Considerations : 

Cultural Considerations Hofstede’s Cultural Dimensions Make assumptions for each of the four dimensions and discuss site adjustments as a result for each of your targeted markets Language Translation issues Other cultural issues such as color etc.