Slide 2:
2
Slide 3:
3
Selling Strategies :
4 Selling Strategies Flexibility to respond quickly
Important to a business in the early stages
Must have a sales pitch
Customer Relationship Management :
5 Customer Relationship Management
Customer Value Proposition :
6 Customer Value Proposition What does the business do for the customer that is better than its competition
Customer share is important to MBEs :
7 Customer share is important to MBEs
Customer Life Cycle :
8 Customer Life Cycle
Customer Lifetime Value :
9 Customer Lifetime Value
Using the Marketing Mix :
10 Using the Marketing Mix