logging in or signing up Bob Huang_Sony aSGuest9795 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 09, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript CE Consumer Markets Wireless Value Proposition : CE Consumer Markets Wireless Value Proposition Bob Huang Sony Electronics Contents : Contents Is Wireless Big for Consumer Electromics (CE) Current Wireless Landscape The Big player A Player What is the UWB Opportunity Is Wireless Big for Consumer Electronics : Is Wireless Big for Consumer Electronics Yes! Mobile Telephones Remote Controls Wireless Internet access Current Wireless Landscape : Current Wireless Landscape The Growth of CE Wireless Remote controls Started 40-45 years ago TV, etc Toy applications (cars, etc) Mobile telephones Started 20 years ago Now starting UMTS/3G Wieless Internet access Started 4 years ago The Big player: 802.11 : The Big player: 802.11 Extensive market penetration Low cost point due to volume Consumer recognition and acceptance OEM’s have experience Issues Seamless security PC oriented A player: UMTS/3G : A player: UMTS/3G Extensive user base Known utility Plus Minus OEM’s have experience Issues Infrastructure build challenge Business case (cost per bit) What is the UWB Opportunity : What is the UWB Opportunity Where does UWB fit in? For Wireless-USB? For in-home video distribution? For portable & personal entertainment? Peer-to-peer When will UWB be here? No Answers : No Answers But, a resonable approach For CE, wireless is Not an a fundamental value A supporting technology Cut-the-cord wireless One-time value Many time value Conclusion : Conclusion UWB is many things to many people It is an opportunity to all CE, PC and Mobile industries Each will have its own opportunity (as convergance is not yet a reality) Need to follow the 802.11 track: First work on worldwide acceptance Then continue to developing more capability Built it and they will come You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Bob Huang_Sony aSGuest9795 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 09, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript CE Consumer Markets Wireless Value Proposition : CE Consumer Markets Wireless Value Proposition Bob Huang Sony Electronics Contents : Contents Is Wireless Big for Consumer Electromics (CE) Current Wireless Landscape The Big player A Player What is the UWB Opportunity Is Wireless Big for Consumer Electronics : Is Wireless Big for Consumer Electronics Yes! Mobile Telephones Remote Controls Wireless Internet access Current Wireless Landscape : Current Wireless Landscape The Growth of CE Wireless Remote controls Started 40-45 years ago TV, etc Toy applications (cars, etc) Mobile telephones Started 20 years ago Now starting UMTS/3G Wieless Internet access Started 4 years ago The Big player: 802.11 : The Big player: 802.11 Extensive market penetration Low cost point due to volume Consumer recognition and acceptance OEM’s have experience Issues Seamless security PC oriented A player: UMTS/3G : A player: UMTS/3G Extensive user base Known utility Plus Minus OEM’s have experience Issues Infrastructure build challenge Business case (cost per bit) What is the UWB Opportunity : What is the UWB Opportunity Where does UWB fit in? For Wireless-USB? For in-home video distribution? For portable & personal entertainment? Peer-to-peer When will UWB be here? No Answers : No Answers But, a resonable approach For CE, wireless is Not an a fundamental value A supporting technology Cut-the-cord wireless One-time value Many time value Conclusion : Conclusion UWB is many things to many people It is an opportunity to all CE, PC and Mobile industries Each will have its own opportunity (as convergance is not yet a reality) Need to follow the 802.11 track: First work on worldwide acceptance Then continue to developing more capability Built it and they will come