Presentation Transcript
Slide 1: Pro-Poor and Sustainable Tourism
Training Workshop Yunnan Environmental Development Programme Ms Cynthia Fung Mr Andy McNab Session 2
Tourism Development and Marketing :Tourism Development and Marketing Planning for Ecotourism and Pro-Poor Tourism
Understand the Components of the Product
Understand the Market
Product Development
Policy Framework
Ecotourism Marketing and Promotion
Understand the Product :Understand the Product Key components of a Ecotourism/ Pro-Poor Tourism Product
Address quality, authenticity and security
Give top priority to the interpretation of nature and culture
Design and manage service facilities to maximise sustainability
Address destination as well as individual product issues
Relate ecotourism to sustainable activity tourism
What constitute a Ecotourism/ Pro-Poor Tourism Product?
Understand the Ecotourism Market :Understand the Ecotourism Market Carry out Market Research
Visitor and Provider Surveys
Take a Broad View of the Product, Recognising Different Segments
Different segments have different expectations and requirements
Study Visitor Profile and Local Market Conditions
Product Development :Product Development Based on the Supply and Demand Model
Destination Planning
Involving the Community in Product Development
Policy Framework :Policy Framework Necessary Enabling Framework
Environmental guidelines
Planning guidelines (master plans, land use control and zoning)
Monitoring of impacts
Education and Training – increase environmental awareness, training needs if ecotourism is to be delivered to international standards
Marketing and Promotion
Encourage Community Participation
Ecotourism Marketing and Promotion :Ecotourism Marketing and Promotion Marketing Tools
Image and Branding
Specific Marketing Strategies
Promoting Ecotourism – Concepts and Products
Promote Ecotourism as a concept
Use a Range of Techniques and Partners
Provide Comprehensive Information at all stages
Technical Support for communities and enterprises
Provide local training
Encourage networking
Provide financial assistance