Presentation Transcript
Presentation GuidelinesforMarketing Strategies :Presentation GuidelinesforMarketing Strategies by
Raymond P. Fisk
University of New Orleans
Presentation GuidelinesOutline :Presentation GuidelinesOutline Introduction
Structure
Content
Style
Process
Conclusion
IntroductionKey Grading Criteria :IntroductionKey Grading Criteria Structure
Marketing Strategy Structure
PI SA Alt. R&I
Logical Structure
Content
Marketing Content
Research Based Content
Style
Professional Style
Persuasive Style
Marketing Strategy Presentation :Marketing Strategy Presentation Logical Flow
Structure :Structure Introduction
Introduce Your Team
Present an Outline
Introduce Your Strategy
Problem Identification
The problem determines every other part of your solution.
Situation Analysis
Use the SWOT format
Explain each point and why
The Situation Analysis should reinforce the Problem Identification.
Structure (Continued) :Structure (Continued) Alternatives
Overview Your Alternatives Quickly
Explain 3 to 5 Carefully Developed Alternatives
Discuss Their Advantages and Disadvantages
Recommendation & Implementation
State the Recommendation
Identify the Criteria Used to Select It
Provide a Detailed Implementation
Timetable
Budget
Conclusion
Recap Your Marketing Strategy
Sell Your Solution
Content :Content Marketing Content
Make sure you are using the best available marketing knowledge.
Use marketing terminology effectively during the presentation.
Research Based Content
Make effective use of your research during the presentation.
Research is often a major competitive edge during presentations.
Style :Style Professional Style
Professional Behavior
Professional Dress
Persuasive Style
Your goal is to convince everyone in the room that your analysis is flawless.
Process :Process Time
You should bring us a 30 to 45 minute presentation.
Preparation
Prepare Very Carefully
Rehearse Very Carefully
Everyone On the Team Must Speak
You May Use Notes, But Do Not Read to Us
Maintain Eye Contact
Creativity
The best creativity is great marketing analysis!
Never let style get ahead of substance.
Your presentation should be good and look good.
Conclusion :Conclusion Always Remember - You are being evaluated on three criteria:
Structure
Content
Style
Be Yourselves!
Enjoy Yourselves!
Give Your Best Effort!
I think, I can!