Overview_WP2

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MARITOUR INTERREG III B / Tacis project Maritime Tourism Marketing in the Baltic Sea Work Package II „common marketing“ first international workshop 03.03. – 04.03.2006 Stockholm

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MARITOUR . workpackage II „common marketing“ Strategic Focus of the WP Working Group WP II Summarized Project Description Milestones Planned Results Result Indicators Outputs and their Quantification

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MARITOUR . workpackage II „common marketing“ Strategic Focus: Extending marketing measures for the BSR, regional marketing measures Using common elements to enhance BSR’s recognition by maritime tourists

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MARITOUR . workpackage II „common marketing“ Working Group II: Directly Involved Partner: Klützer Winkel, Local County of Rügen, Sopot, Gdynia, Rostock, Swinemünde Passively involved Partner: All the other partners Responsible Partner: City of Putbus represented by Till and Hans Jaich

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MARITOUR . workpackage II „common marketing“ Summarized project Description: Design and implement joint Marketing Measures & Events Marketing Measures on two levels Transnational Strategies Strategies for selected Regions Marketing consists of: Transnational Events Further Improvement of Internet-based Leisure boat and Water tourist information system Joint appearance at international boat and or tourims fairs further measures

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MARITOUR . workpackage II „common marketing“ Transnational Events: - Regatta und Rallies (e.g. Vier-Ecken-Regatta) - Tradition Sailship Events (e.g. Hansesail) Youth Sailing (e.g. Championships for Youth Sailing,…) Execution of international Events Involvement of existing Events into the Project

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MARITOUR . workpackage II „common marketing“ Joint appearance at international boat and or tourism fairs: What target group shall be addressed? What are the primary objectives of the appearances at boat fairs? What exhibitions are particularly suitable?

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MARITOUR . workpackage II „common marketing“ Further Improvement of Internet-based Leisure boat and Water tourist information system: What has been achieved so far? - Result Interreg IIIB SUPORTNET II: nv-portpilot

SuPortNet information platform : 

SuPortNet information platform In April 2005 Tim Kröger, America’s Cup sailor for South Africa, described the work results via www.nv-portpilot.com in a German newspaper as following: “ to quarry in www.nv-portpilot.com is having fun, but even more it also makes real sense” With 2,6 Million page impressions for 2005 the information system is a real success.

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MARITOUR . workpackage II „common marketing“ Further Improvement of Internet-based Leisure Boat and Water tourist information system: What has been achieved so far? Result Interreg IIIB SUPORTNET II: nv-portpilot What can be improved: Regional enlargement of the information in the BSR

SuPortNet information platform : 

SuPortNet information platform Missing more information from: Sweden East Coast Finland Russia Lithuania Estonia Latvia Poland

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MARITOUR . workpackage II „common marketing“ Further Improvement of Internet-based Leisure Boat and Water tourist information system: What has been achieved so far? Result Interreg IIIB SUPORTNET II: nv-portpilot What can be improved: Regional enlargement of the information in the BSR -BSR-wide joint maritime Event calendar

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MARITOUR . workpackage II „common marketing“ Further Improvement of Internet-based Leisure Boat and Water tourist information system: What has been achieved so far? Result Interreg IIIB SUPORTNET II: nv-portpilot What can be improved: Regional enlargement of the information in the BSR BSR-wide joint maritime Event calendar Route Planning (Tour guide)

SuPortNet information platform : 

SuPortNet information platform Missing features Route planning Baltic Maritime Event Calendar Handheld usability print your tourguide browse your tourguide

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MARITOUR . workpackage II „common marketing“ Further Improvement of Internet-based Leisure boat and Water tourist information system: What has been achieved so far? Result Interreg IIIB SUPORTNET II: nv-portpilot What can be improved: Regional enlargement of the information in the BSR BSR-wide joint maritime Event calendar Route Planning (Tour Guide) Further Ideas?

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MARITOUR . workpackage II „common marketing“ Milestones: January – June 2006 Establishment of Working Group Working plan including share of responsibilities between partner Design of different marketing measures Co-operation plan between partner and regions As well as networking of BSR Suggestion Planco and City of Putbus Proposals by partner. Intergration into regional strategies

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MARITOUR . workpackage II „common marketing“ Milestones: July – December 2006 Development of Marketing Strategies Summary of all measures Communications & public Relations Logo, Standards for presentations, Internet Page, Presentations and media information Preparation of international Event, Visitor statistics Including: Target Groups, Key messages, Marketing Tools Including: Involvement of Non-partners and other relevant stakeholders, Preparation of a marketing strategy

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MARITOUR . workpackage II „common marketing“ Milestones: January – June 2007 und July – December 2007 Implementation of measures

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MARITOUR . workpackage II „common marketing“ Outputs: Increase no of maritime tourists in BSR by 5% and of specific target groups 20% No. of maritime tourists from non-BSR regions incr. by 20%; Min. 200 local youth and disadvantaged groups participating in maritime tourist activities Output Quantification:

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MARITOUR . workpackage II „common marketing“ Result Indicators: - Visitor statistics of leisure boat harbours Effectiveness surveys of marketing measures Partner Reports concerning local activities

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MARITOUR . workpackage II „common marketing“ Outputs and their quantification: - Transnational marketing strategy incl. common marketing material - Joint exhibition at 2 transnational fairs - Harmonized transnational event calendar - 2 international events - 2 regional marketing strategies following joint strategy - Widened water tourist and boat information system

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MARITOUR . workpackage II „common marketing“