nov-retail-pizzahut

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Marketing Strategies for Retail Growth : 

Marketing Strategies for Retail Growth Pankaj Batra Director-Marketing Pizza Hut

Retail : 

Retail Business as usual

Retail : 

Retail What lies beneath

What lies beneath : 

What lies beneath 1. Of the people, by the people, for the people

Slide 5: 

2. Being where the consumer is Full, frontal, intruding, tempting

Slide 6: 

3. Scale driven “The guy with more stores wins” - Anonymous

Slide 7: 

4. About leveraging real estate

Slide 8: 

5. Not just product, but an experience

Slide 9: 

6. Retail is detail “Strategy is only as good as its execution”

Slide 10: 

7. Retail is news “Never before, never again”

Slide 11: 

8. About advocacy

Slide 12: 

9. Not about price-offs “Customers move to the lower cost provider when marketers stop giving them reasons not to” - Tom Peters

What lies beneath : 

What lies beneath 10. Exciting and humbling

Today’s consumer : 

Today’s consumer Willing to pay for relevance Willing to pay for excitement Willing to pay for quality Willing to pay for simplifying life Willing to pay for forward movement But selective and defiant

Slide 15: 

Need to be just a step ahead…in sync with the consumer’s perception of value

Slide 16: 

“Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.” - Charles Darwin

Thank You : 

Thank You