Presentation Transcript
Marketing Strategies for Retail Growth :Marketing Strategies for Retail Growth Pankaj Batra
Director-Marketing
Pizza Hut
Retail :Retail Business as usual
Retail :Retail What lies beneath
What lies beneath :What lies beneath 1. Of the people, by the people, for the people
Slide 5:2. Being where the consumer is
Full, frontal, intruding, tempting
Slide 6:3. Scale driven
“The guy with more stores wins”
- Anonymous
Slide 7:4. About leveraging real estate
Slide 8:5. Not just product, but an experience
Slide 9:6. Retail is detail
“Strategy is only as good as its execution”
Slide 10:7. Retail is news
“Never before, never again”
Slide 11:8. About advocacy
Slide 12:9. Not about price-offs
“Customers move to the lower cost provider when marketers stop giving them reasons not to”
- Tom Peters
What lies beneath :What lies beneath 10. Exciting and humbling
Today’s consumer :Today’s consumer Willing to pay for relevance
Willing to pay for excitement
Willing to pay for quality
Willing to pay for simplifying life
Willing to pay for forward movement
But selective and defiant
Slide 15:Need to be just a step ahead…in sync with the consumer’s perception of value
Slide 16:“Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.”
- Charles Darwin
Thank You :Thank You