Slide 1:1 Business Plan Presentation Template


Content :2 Content Introduction Background Objectives Project/Product/Solution Technology Architecture Intellectual Property Market Needs Customer Value Proposition (CVP) Competitiveness Unfair Advantage Marketing Strategies The 4Ps of Marketing Business Model Funding Plan Financial Plan Return on Investment (ROI) Why invest in my me / venture? Summary – Call to Action


Introduction :3 Introduction Title of the Project Introduce Yourself Introduce Management Team Include key personnel Emphasise directly related expertise and experience Organisation Chart


Background :4 Background State project / product / solution background State project stage – idea / proof of concept / prototype / product or solution Key sponsors [if any, and state type]


Objectives :5 Objectives State the objectives of the project / product / solution


Project / Product / Solution :6 Project / Product / Solution Describe project / product / solution Describe key features / uniqueness Describe key benefits to customer


Technology Architecture :7 Technology Architecture Technology (ies) need Platform How? Software Communications Data Middleware Including … Technology partners Support structure Use of IP, licensing SLAs


Intellectual Property :8 Intellectual Property Protecting IP Patent, copy right, trademark, secret? How do you intend to profit from IP Retain and use License Sell


Market Needs :9 Market Needs Is there a market for the project / product / solution? Breakthrough / killer application / improvement of product? New innovative idea? Replacement? Cost Advantage? Niche? Describe the general business outlook [this will demonstrate that you are in tune with the market] Market research data / statistics conducted or references


Customer Value Proposition (CVP) :10 Customer Value Proposition (CVP) Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples: Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service IT company – cost efficiency, robustness, secure, speed


Competitiveness :11 Competitiveness Identify project / product / solution competitive advantage vs Direct competitors Indirect competitors Identify project barriers vs competitors Demonstrate your ability to maintain a Sustainable Competitive Advantage Superior value … that … Endures over time?


Unfair Advantage :12 Unfair Advantage Your unfair advantage(s) Why & how? Competitive strategy Examples of unfair advantage Ikea Stylish quality furniture, unique and fun buying experience, knockdown format, affordable Dell Uses leading-edge, supply chain management, real-time inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients


Marketing Strategies :13 Marketing Strategies Market segmentation Market research Go-To-Market Strategy Marketing plan - Advertising & Promotions ( A & P) - Collaterals - Distributorships - Partnerships - Direct Sales A signed contract will be a strong selling point Marketing personnel – key – hire if need be


The 4 Ps Of Marketing :14 The 4 Ps Of Marketing Product – properties of your product Price – right price & value Place - availability Promotion – informing and creating an interest in customers in a way they understand


Business Model :15 Business Model How does the business make money? Direct sales? Lease? Subscriptions? Build & Transfer? BOT? Build, Operate Maintenance? Etc … How do you compensate your channels? Commission? Mark-up? Maintenance? Etc …


Funding Plan :16 Funding Plan How funded so far? How much required? Fund required for what?


Financial Plan :17 Financial Plan Forecast Start-up costs Sales per year Revenue per year P & L per year Current Assets Fixed Assets Shareholder Equity / Proposal


Return On Investment (ROI) :18 Return On Investment (ROI) ROI The bottom line is creating value for … SHAREHOLDERS/OWNERS/PARTICIPANTS Note: VCs expect to earn in excess of 25% on their money invested p.a.


Why invest in me / my venture? :19 Why invest in me / my venture? Besides good ROI, demonstrate your: Passion Belief Confidence Commitment


Summary - Call To Action :20 Summary - Call To Action Re-state your needs / requirements Funding required Request for: follow up meeting / permission to send more information / arrange for demo / visitation to site, etc Acknowledge / thank for input