Slide 1: Marketing
Slide 2: Stages of Market Planning
Market Positioning
Marketing Mix
Marketing Plan
Marketing Strategies
Conclusion
Other Resources
Q&A Marketing
Slide 3: Diagnosis – where now?
Prognosis – where to?
Objectives – should do
Strategy – how to? Stages of Market Planning
Slide 4: Market Research surveys, FGD, interviews, ethnography, product testing, concept testing, mystery shopping, phone interview, etc.
Market Segmentation by demographics, behavior, phsychographics, geography
Clear, distinctive, and desirable brand Market Positioning
Slide 5: Product goods and services
Price amount of money in exchange of the product
Place availability in terms of place and time
Promotions inform, remind and persuade target customers
People Marketing Mix
Slide 6: Statement of facts
List of problems and opportunities
List of objectives
Complete marketing program
Recommended marketing appropriation
Profit and loss projection Marketing Plan
Slide 7: Location, location, location
“a business w/o a sign is a sign of no business”
Smile ?
Keep a pleasant place (lighting, cleanliness, temperature, etc.) Marketing Strategies
Slide 8: Good product packaging
Red color gets attention
Make short but smart names
Make stickers
Communicate with customers regularly
Use text messaging creatively Marketing Strategies
Slide 9: Actively join industry organizations
Join offline forums or seminars
Product sampling
Free consulting Marketing Strategies
Slide 10: Join online forums, chat rooms, discussion boards, etc.
Create a website
Create a blog or invite bloggers
Word of mouth marketing / peer marketing Marketing Strategies
Slide 11: There are a lot of marketing strategies you can implement depending on your product, service, location, and resources
Choose the ones that are right for you
Pray for God’s blessings Conclusion
Slide 12: Kasaganaan.com
Search the Internet for the following: marketing plan marketing strategies guerrilla marketing word of mouth marketing
iTunes U
Erick Kalugdan www.myInfoTXT.com / erick@kalugdan.com 0917-894-3492 / 0922-894-3492 Other resources