logging in or signing up INTRODUCTION aSGuest95735 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 137 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: April 23, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ENAMOR: ENAMOR Presented By:- Srikanth Swaminathan Anand Agrawal Dimple Parmar Rasika Mayekar Santosh AralimattiROAD MAP: ROAD MAP Introduction Products Market size Major Players Distribution Channel Marketing Strategies PEST Analysis SWOT Analysis Indian ScenarioINTRODUCTION: INTRODUCTION Enamor, brand of Barbara Co, French lingerie major accounting Rs.2820 crore. Barbara, tied up with Gokaldas Group with 33:67 joint venture in 2003 in India. Enamors, first aim was good fit, as they surveyed 4000 women,80% of which had uncomfortable fitting.Contd….: Contd …. Enamor was launched with guarantee of Style and Comfort. Enamor styles caters, not only according to the sizes but also suiting to their different lifestyles.Products : Products At ease Dress up La mode High spirits Full figure Enamor 18 Panties Night wear Corset No panty lines Source: Zealous DistributorsMARKET SIZE: MARKET SIZE In India 75% of market is Unorganised & 25% is Organised. Out of 25% of Organised market, enamor accounts for 32%. Rest is controlled by Triumph, Lovable, Juliet, etc.Market share: Market shareMajor Players: Major Players WORLD WIDE Triumph Vanity Fair Jockey Lovable La Perla INDIAN Juliet VIP Daisy Dee Libra AinaOrganized Sector: Organized Sector Source: Business Line 19%Distribution Channel: Distribution Channel High cost Source:Zealous DistributorsMarketing and Sales Strategies: Marketing and Sales Strategies Ads in magazines like Femina, Elle, New Woman, Vogue, etc. Ads in print and television media. Catalogue, Free posters to retailers. Provide offers and special products to customers.PEST Analysis: PEST Analysis Political Factors No Political factors affecting this industries. Social Factors Lingerie- still a taboo. Economical Factors High cost products. Technological Factors Use of imported sewing machine.SWOT Analysis: SWOT Analysis Strength Brand value Different pricing strategy Effective customer Service Weaknesses Large segment of the market is unorganized Lack of awareness in society. High degree of price-sensitiveness.Contd….: Contd …. Opportunities Untapped rural market. Increase in mall culture Opens new doors for lingerie shopping. Threats More players entering the market Grey marketINDIAN SCENERIO: INDIAN SCENERIO The lingerie market is about Rs 3000 crore. It is still in developing stage. Even today lingeries are sold to end users by male salesperson in shops. Majorities of stores do not even provide a trail room. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
INTRODUCTION aSGuest95735 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 137 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: April 23, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ENAMOR: ENAMOR Presented By:- Srikanth Swaminathan Anand Agrawal Dimple Parmar Rasika Mayekar Santosh AralimattiROAD MAP: ROAD MAP Introduction Products Market size Major Players Distribution Channel Marketing Strategies PEST Analysis SWOT Analysis Indian ScenarioINTRODUCTION: INTRODUCTION Enamor, brand of Barbara Co, French lingerie major accounting Rs.2820 crore. Barbara, tied up with Gokaldas Group with 33:67 joint venture in 2003 in India. Enamors, first aim was good fit, as they surveyed 4000 women,80% of which had uncomfortable fitting.Contd….: Contd …. Enamor was launched with guarantee of Style and Comfort. Enamor styles caters, not only according to the sizes but also suiting to their different lifestyles.Products : Products At ease Dress up La mode High spirits Full figure Enamor 18 Panties Night wear Corset No panty lines Source: Zealous DistributorsMARKET SIZE: MARKET SIZE In India 75% of market is Unorganised & 25% is Organised. Out of 25% of Organised market, enamor accounts for 32%. Rest is controlled by Triumph, Lovable, Juliet, etc.Market share: Market shareMajor Players: Major Players WORLD WIDE Triumph Vanity Fair Jockey Lovable La Perla INDIAN Juliet VIP Daisy Dee Libra AinaOrganized Sector: Organized Sector Source: Business Line 19%Distribution Channel: Distribution Channel High cost Source:Zealous DistributorsMarketing and Sales Strategies: Marketing and Sales Strategies Ads in magazines like Femina, Elle, New Woman, Vogue, etc. Ads in print and television media. Catalogue, Free posters to retailers. Provide offers and special products to customers.PEST Analysis: PEST Analysis Political Factors No Political factors affecting this industries. Social Factors Lingerie- still a taboo. Economical Factors High cost products. Technological Factors Use of imported sewing machine.SWOT Analysis: SWOT Analysis Strength Brand value Different pricing strategy Effective customer Service Weaknesses Large segment of the market is unorganized Lack of awareness in society. High degree of price-sensitiveness.Contd….: Contd …. Opportunities Untapped rural market. Increase in mall culture Opens new doors for lingerie shopping. Threats More players entering the market Grey marketINDIAN SCENERIO: INDIAN SCENERIO The lingerie market is about Rs 3000 crore. It is still in developing stage. Even today lingeries are sold to end users by male salesperson in shops. Majorities of stores do not even provide a trail room.