Innovative Marketing Strategies From Around the World : Innovative Marketing Strategies From Around the World “I would rather be here than there… and I don’t care where there is.” Introduction:Jay West, CIPS RSPS TRC : Introduction:Jay West, CIPS RSPS TRC Contact me at: West@CaboRealty.com & www.TheEastCape.com The Boomers and Our Future : The Boomers and Our Future Real Estate Opportunities
In the Global Resort & Second-Home Market
Jay West, CIPS, RSPS, TRC
Cabo San Lucas, Mexico Globalization : Globalization “As a practical matter, virtually every business is now a player on the global stage. But it's still hard for most people to see the specific ways global forces affect their businesses. People tend to look at them in piecemeal or linear fashion, failing to see emerging patterns…….. The result is that more and more business leaders are getting blindsided, with a speed that was almost unthinkable in the past....”
(Quoted from an article in CIO (Nov. 15, 2004) by Larry Bossidy, the retired chairman and CEO of Honeywell International, and Ram Charan, acclaimed business guru and author) Real Estate is Global : Real Estate is Global The REALTOR® professionals of NAR, pledge safety, service, and ethical treatment for all, and are changing the face of our industry worldwide.
The International Consortium of Real Estate Associations (ICREA), which includes NAR and the national associations of each member of this panel, is an alliance of 25 of the world’s leading real estate associations. Its members are committed to the right to own and transfer real property. ICREA sets standards for international real estate practice and facilitates worldwide real estate transactions through its website - www.WorldProperties.com
As REALTORS®, our goal is to insure that no one gets blindsided in this age of globalization. Globalization : Globalization “Globalization has its own defining technologies: computerization, miniaturization, digitization, satellite communications, fiber optics and the Internet, which reinforce its defining perspective of integration. Once a country makes the leap into the system of globalization, its elites begin to internalize this perspective of integration, and always try to locate themselves in a global context.” The Lexus and The Olive Tree by Thomas Freidman My Technology Instructor(He works for a global company called INTEL.) : My Technology Instructor(He works for a global company called INTEL.) The Boomers : The Boomers I did a Google search two weeks ago for “Cabo”. The number was staggering! 91,000,000 responses to the simple four letter word “Cabo”!
I then tried a Yahoo search. 33,700,000! I narrowed it down to “Cabo real estate” on Yahoo. Only 1,240,000!….ah, that’s better?
A decade ago, I put my first Cabo website on-line. I am no longer using it today, but back then when it was new, the word “Cabo” on Yahoo had fewer than 20 search responses! What happened? Where did this internet thing come from? Who is using it? And why are there 91 MILLION entries for “Cabo” on Google?
A bigger question …..how can we reach the affluent Second-Home market today? The Boomers : The Boomers Some food for thought from the National Association of REALTORS®:
The vacation and second home market is undergoing a period of tremendous growth due to the impact of the Baby Boom generation and the heightened interest in real estate investment.
In the USA, Boomers represent the largest transference of wealth from one generation to the next in human history. The Resort & Second-Home Property Specialist - RSPS : The Resort & Second-Home Property Specialist - RSPS As defined by NAR: “A Resort Specialist is a real estate practitioner who facilitates the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.” Boomers = Global Market : Boomers = Global Market Resort and Second-Home real estate is a multi-billion dollar industry caught in a sea of change. Home buyers and investors, are demanding more from us as real estate professionals.
Like never before, we now have the opportunity to become true global professionals. I’d rather be here, than there… : I’d rather be here, than there… Dedication: To you, the men and women of our great profession who are here today, and who are helping to build and secure homes for our world’s families, especially the children.I thank you, and honor you. : Dedication: To you, the men and women of our great profession who are here today, and who are helping to build and secure homes for our world’s families, especially the children.I thank you, and honor you.