Overview :
Overview Traditional Marketing
Guerilla Marketing
Viral Marketing
Stealth Marketing
Traditional Marketing :
Traditional Marketing Product
Place
Price
Promotion
Personal selling
Advertising
Sales Promotion
Direct Marketing
Public Relations
Internet (Viral Marketing)
Guerilla Marketing
Guerilla Marketing :
Guerilla Marketing Unconventional marketing intended to get maximum results from minimal resources.
Guerilla marketing involves being original, breaking the rules, and looking for alternatives to traditional marketing methods.
More about matching wits than matching budgets
Low cost
Innovative
Less clutter
Less reach
Guerilla Marketing: 10 Commandments :
Guerilla Marketing: 10 Commandments Know your market. Know who your customers are, how they think, and where they go.
Keep your name in front of your in-house list.
Work with the press.
Educate the market.
Put e-marketing to work for you. Do the Web right.
Get a prime spot on the Web's search engines.
Postcards supplement an existing marketing program and are stress-free.
Give talks and presentations at industry association meetings and conferences.
Network, network, network.
Guerilla Marketing :
Guerilla Marketing Blair Witch Project
Driver 2 video game
Toyota Scion
Viral Marketing :
Viral Marketing Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Dancing Baby
Hotmail
Viral Marketing :
Viral Marketing Takes advantage of others' resources
Offer an incentive.
Don't consider the referral an opt-in.
Personalize the referral email.
Track and analyze the results
Continually promote friendly referrals Gives away products or services
Provides for effortless transfer to others
Scales easily from small to very large
Exploits common motivations and behaviors
Utilizes existing communication networks
Stealth Marketing :
Stealth Marketing Compared/similar to viral marketing – but source is unknown or hidden
Red Bull
Sony
Ethical?
Intrusive?