Slide 2:
Visit four types of markets: An up-market shopping mall An existing traditional market A weekly market A local retail shop and Analyze the difference and the reason for differences in their marketing approach from the perspective of: Décor Merchandize Product displays Product Range Pricing Ensure you have location based photographs in your project to demonstrate your arguments Provide logical reasons for your analysis Indentify the aspects of consumer behavior that are behind some of the actions of these retailers
Project Due on Apr 21:
Project Due on Apr 21 Group size 5-6 Word Document (hard + soft copy) PPT for Class presentation (soft copy) All members must sign project Contact details on cover page No Plastic folder or spiral binding only staple.